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$0.0005 CPC Facebook Ads in the USA: AWESOME Facebook Advertising Tutorial

– Thank you very much for watching this If you want to see how ong>toong> get Facebook ads for a ridiculously low cost based on what I'm doing right now take a look at my ads

Here it is, this is an ad set in the USA right now November 19th, 2015 It's running you can see over here it's active, it's in the newest interface Here's the cost per click and I have to look at this, on: underline;”>how many zeros is that? That's the dollar right there and then point that's tens, that's individual one cent, and then this here that is five one hundredths of a cent per click I'll show you the targeting straight up here It's in the USA, 18 on: underline;”>today 126,000 clicks and you wonder ong>howong> much did I spend ong>toong> get that, $6200 for 126,000 clicks and the reason is it's running at a CPM of just 10 cents Now I've paid as much as $10000 CPM in the US before on my ads

This ad is running at a 1,000 times more effective than some of the other ads I've done I'm song>howong>ing you now on: underline;”>to say, ong>howong> are you doing this? Well let's take a look, I'll song>howong> you my Facebook page I'll show you the actual post that's getting these results and I'll son likes on my Facebook page and then what I'm doing I'm making video posts on it Now this post I made yesterday, this has not been advertised at all It's just a post, an inspirational video I'm doing 24,000 people reached, 4,000 views on it and this is all for free on this post

So this is the basic format I'm using These video posts, this is what's working ong>toong> get these kind of results $6200 spent, 126,000 clicks This format is amazing because people like watching videos on Facebook

Now this is organic engagement so let's scroll down here You'll see I'm consistently doing the exact same thing, there's very little deviation A short one line introduction about what the video is followed by a video consistently gets good organic engagement Let's scroll down, I'll show you the actual video I'm running here This is the actual video I'm running that's getting those ads at such a good rate

Star Wars Battlefront 20s kill streak first time playing Emperor Palpatine Now here's the kicker though, you might say, okay that's just a gaming video Well I'm playing the game to start within it however if you scroll ahead in the video a little bit you'll see that it's not just a gaming video What you'll see is that it actually introduces my website and what I'm doing with Facebook ads and all my courses online in the last minute of the video So it combines what people are already watching with an ad for what I'm doing and a link here

If you go back on: underline;”>to this, this is just one ad set I'm doing 632 link clicks for 10 cents each even though the click through is very low that's 600 clicks ong>toong> my website from a very small portion of the on: underline;”>to have watched the whole video 10 cents per click to my website out of this ad also This is the format and you'll see it's gotten a lot of organic reach

An organic reach is what's amazing on it You see all these people reaching all the video views What you'll see down here, it's got a lot of post clicks Over here 470,000 people reached organic, that means for free through all of these shares and all of these comments and all of the likes on the post These are people that have been reached for free and that's where the real value of Facebook ads is

The same thing with YouTube ads, it's that organic engagement that's connected with the paid So I paid a lot to get people on it

Then you can see the feedback, relatively low feedback that's negative given on: underline;”>how many times this video's been shown You can see the video views on it 28,000 views to 95% I've made a video that matches what people like ong>toong> watch here It song>howong>s something pretty cool, it song>howong>s me getting a big kill streak with it

But again I'll song>howong> ong>toong> do different things with this as well It's amazing ong>howong> many people have watched this all the way ong>toong> the end and the average person has watched the first minute of it You'll see the retention drops off a lot when I get inong>toong> the ad right here You'll notice right when I go into the ad the retention plummets here but still 8% and down to the very end a little over 15% are making it all the way through the ad at the end also

This is the key, you want a video that has good retention through those first few minutes and then if you can slip in what you're doing at the end then you can get amazing results compared to just starting with what you're doing Now I'll son: underline;”>how you compare and contrast, I'll son: underline;”>how you just starting with what I'm doing What you can see is that this makes an impressive ad also, 15 million views, thousands of likes, hundreds of shares However you don't have to do gaming videos

This works on other things ads are similar to this, they're all gaming videos When I'm doing this, this is a straight up ad the way you might be used ong>toong> seeing it here This is an ad where I'm teaching online and this essentially is like the last one minute of the video before except 25 minutes, it's the whole thing on here Same thing with just a link to my website Now I'm tracking conversions on my website and I'll son: underline;”>too So if I song>howong> you the video you'll see that people, the audience retention is way lower on this video People have a short attention span on Facebook You'll notice the last video had a much higher watch rate and the cool thing is though there are still people going all the way through the end, about 1% of people are watching the entire 25 minute video

There's 1,500 people on this that have watched the whole thing That's the thing you want out of your ads, you want people to stick You want that sticky audience You don't want people on: underline;”>to just click your ad Here's what I see on most ads

Something real quick where you click and go ong>toong> the website and this is what happens most ads I visit I click to go to the website here, I look around at their website real quick and I think no, and I leave What happens when you do a video ad like this you get the sticky audience, someone who watches this whole video and then they think, okay maybe I'll actually go look at jerrybanfieldcom here because I already watched his video, I see what he's doing and I want ong>toong> learn ong>howong> on: underline;”>to think about really buying this course instead of just making a generic ad up here where someone clicks real quick, bounces, and goes away

The videos get that sticky audience Here's a post I'm doing that is strictly set up as an ad with promoting a product for sale This is Introduction ong>toong> ethical hacking, now this is almost a month old I'll song>howong> you the costs on it This has 779,000 views, 3

8 million people reached Almost 10,000 likes on it and nearly 3,000 shares on it This post is more of what you might be used on: underline;”>to more naturally match what people want to watch anyway, such as something funny, something educational, informational, gaming, something that people are normally watching However if you ong>toong> the course, so when someone clicks on it, it goes directly on it as well as some bad feedback

The beauty of this format is that it's a simple line ong>toong> start with, it's shareable These 3,000 shares down here are responsible for a lot of the organic engagement When you look 167,000 people reached here, a lot of that is through the shares and the likes and the comments on it A lot of the sales are likely from this organic engagement However when you do the paid engagement sometimes you can get a sale right away that way ong>toong>o

What I've learned is that the sales link up here, having it track directly what you're doing is very important Especially if you're using something like Udemy or Amazon where you can't track conversions with Facebook Having a link in here that allows you on: underline;”>to offer is very helpful At the same time you want the video to give some other option In this video it encourages people also ong>toong> go on: underline;”>to my website so I'm getting sales here and I'm getting sales I can't directly track through my website

Boton Facebook and making posts and putting them inong>toong> an ad is a very powerful way ads You'll see on my page ong>howong> many videos I've done This isn't something that just happens on the first try, I've made a lot of these videos The intro the ethical hacking video's here I've made ong>howong>ed you on: underline;”>to start with that so successful

I did an earlier one where I learned a lot from that that allowed me on: underline;”>to do then this most recent one here that's been so successful Then when people do click on my page it's important I have lots of videos for the people who just watch the video and then click on my page ong>toong> look more So building up a page, if you want to have an amazing page having lots of videos, even if they are just a guy talking behind a red curtain like most of mine are, or if some of them are screen capture or video games it's amazing on: underline;”>how much you can do with video posts If I stop down here again on the timeline I've got right here an example post A simple post and if you can do some kind of screenshot other than your face you'll notice this works a lot better and the screen capture works the very best

I'll son: underline;”>how you next what it is you can do then ong>toong> get these ad results once you've made the post because the video and the post are critical You can't do the ads very well without these Once you've done that though pretty much any way of doing it you have a great chance ong>toong> get a great relevance score on it What I'll do, I'll song>howong> you this whole campaign with all these Xbox videos and I'll filter out, I'll just do the ones that are active Now note there's lot so of ones that are inactive that didn't work as well

The ones that are inactive and didn't work as well that's okay, I don't use those very long What you can see here the ones that are working well $37200 spent in the last seven days and I've got 17 million post engagements Since I've got the clicks over here I can sone for only $56

00 spent and all of these are like that 672,000 clicks, an average of 1/10 of a cent per click between all of them, Technically it's less than that Average of $009 CPM 3,500 links clicks, $0

11 each, and all of this for just 372 in ad spend This is hundreds of times more effective than usual and here's the cool thing Now these, I son: underline;”>to the clicks The cost in this one is actually less than the US one at four hundredths of a cent, so that's 25 clicks per one cent or 2,500 clicks for a dollar spent The reason is this CPM is so low here but I also have one doing global in here on't name all of them again

These are countries where Xbox also has a big audience You'll see the ad is working so well in here that even this low cost audience it comes out about the same cost as the higher cost audience at $008 CPM, $008 CPM and even $007 CPM in this high cost global

These are very effective strategies Now let's compare these, let's compare this with the hacking video and I'll do a lifetime on the hacking video on the hacking video this has ran a lot in lower cost countries as well as higher cost If I go, I'll go on the on: underline;”>total here, performance and clicks, so you can see the summary on the boton: underline;”>to promote this This has gotten 337,000 clicks and the CPM you'll notice is about four or five times higher than that gaming video Even thought this has been in a lot of low cost countries in addition ong>toong> higher cost ones like the US Doing a video like this where as I son: underline;”>howed you the ad on it it's more of a straight up ad It's less of a interesting entertaining video and it's more of an ad

It's a lot more expensive to do an ad that way Yet I've gotten 11,000 link clicks out of this for $029 each on average and that includes many of the ad sets that didn't work as well either You notice there are 155 ad sets here and these are the ones if I turn the active on, the best 36 of these ad sets, this is what I'm actually running today so I made 155 ad sets total I had on: underline;”>to make a lot of different ad sets in order ones that work the very best

You'll notice the link click $021 on the better ad sets for a click ong>toong> my Udemy course over there This is a lot lower CPM on these, also $036 on these ones working better and I did it by link click, I figured that's a better measure of what's working good As long as you're able ong>toong> do a video post even any kind of video will work better than a different kind of ad

Let's compare these results I'll song>howong> you my page like campaign, now my page like campaign is mostly in low cost countries If I put the active ones on here and I'll song>howong> you the last seven days for what I'm running if I go performance and clicks Now let's compare this with my page likes campaign Now this page like campaign, this is getting likes for $0

01 each in low cost counties If I scroll over here though what you'll notice, look how much higher the cost per click is on these, look ong>howong> much higher the CPM is on these page like ads $081 and that's still really good Most of the time in the US it'll cost a whole lot more

$081 CPM, so the page like ads are costing double the CPM compared ong>toong> the educational videos and they're costing as much as 10 times as much CPM ong>toong> run compared ong> you one of the ads that I had that's more typical of ads you see I'll have on These are more typical ads that you usually see and let's compare these Now these are targeted to my ideal audience, whatever that is, it's targeted ong>toong> things that I think people ought on: underline;”>to respond on

You know what, most everyone else thinks of that on: underline;”>too I'm not smart enough on: underline;”>how no one else would think of Everyone thinks of the targeting categories you think of on: underline;”>too It's really expensive so let's look at ong>howong> much more expensive

Now I song>howong>ed you the gaming ones ong>toong> get people on my website promoting my courses to my ideal audience in high cost countries, $154 each Remember ong>howong> it was about $010 each it that video game one? Now let's scroll over here and do performance and clicks on this Let's look at the CPM on this one

There we go $580 CPM on this one That's more of what we're used on: underline;”>to Fiverr and I'll song>howong> you the ads

Some of the ads are pretty well received in here too These are ads with a good relevance score, eight relevance score I'll show you the add itself so you can see exactly what the ad looks like I can go down here I can click on the preview of it This is what the actual ad looks like and I've seen someone else running an ad exactly like this

Here's the ad, it's got a picture in it, it's got thousands of likes and comments and a few shares on it This is what the ad looks like on the desktop news feed and in the mobile news feed In other words a pretty typical ad you're going ong>toong> see This ad and I'll go back over here to the whole campaign, this ad fantastically more expensive than the other one I'm showing you and that's why I'm not running this ad anymore $5

80 CPM, now if you want ong>toong> do some math with me really quick and I probably need the calculaon: underline;”>tor for that So the video gaming ad is running at $010 CPM This is running at $580 CPM

So what we want one was running by We can divide that by 10, by there 58 times more effective, the other ads are 58 times more effective than doing it this way that you normally see ads done

In other words I can song>howong> this ad ong>toong> someone once, the ad I just son: underline;”>howed you here or I can son: underline;”>how 58 people that video ad I did before Which of those do you think is a better bet? A lot of people you might say, well I want to reach my ideal audience, I need to be in front of people that like Fiverr or that like Amy Porterfield or Google Analytics I need only likes video game pages They don't like Google Analytics because if I sonal profile I'll bet you I don't like Google Analytics

It's a lot easier to reach people in an area where they are entertained than it is ong>toong> reach people on some kind of regular targeting like this and that's why it works so much better We'll go back on who likes all those other things and uses all those other things the same person may also have an Xbox One May also have a game console Would you rather reach 58 more people who like Xbox's and take a shot that maybe two of them also are interested in what you're interested in? Well that's just a guess, it doesn't actually matter, because look I can son: underline;”>to go ong>toong> my website before, do you remember doing that? These are cusong>toong>m reports here On the last one I sonversion report Now let's sonversion, here we go

1,200 website conversions out of this Now 300 spent, that means I'm actually getting way more people ong>toong> go to my website on these video game ads than I am out of doing it the way you would think to do it on a direct ad It's because if I can son: underline;”>to get in front of the right person at the right time versus trying ong>toong> song>howong> one person an ad It's amazing ong>howong> much better this works If you can think of ways to match your entertainment, your funny videos, your helpful videos, your gaming videos

If you can find a way ong>toong> match your hobby in with where you on: underline;”>to be advertising If you can find a way to match that up with what you do for making ons on my website Now that I've song>howong>ed you what's working really good for me in my ads on: underline;”>to figure out, okay ong>howong> do I go actually ong>makeong> that ad? Here's on: underline;”>make the ad

You click on the Power Edion: underline;”>tor because the Power Editor gives you the ability ong>toong> use the post You use the post when you're in the Power Editor and then you can put your conversion tracking on and everything else like that I start by resetting the Power Ediong>toong>r because that allows me ong>toong> start fresh and I don't have on without the 300 plus other campaigns I've made in the past Without the thousands of ad sets I've made in the past

You'll notice even in the last week there's 138 ad sets it ends up downloading and 700 and some ads So I go back in here now and what I want on: underline;”>how you exactly ong>howong> on: underline;”>to ong>makeong> a new ad with it To one one of these you can just duplicate the ad

However if you haven't done one of these before I'll song>howong> you ong>howong> one from scratch here I'll song>howong> you how ong>makeong> one from scratch and I'll do it with a new post campaign What I can do then, I can just do something for post engagement Jerry, our inspirational post Then the objective I want to on: underline;”>make on this I want down here, I want page post engagement because then Facebook will optimize for people that are interacting with that post

Now then what I can do I hit Create and I've got the inspirational posts on here So I hit off on that The next thing I do, I hit this campaign on: underline;”>make an ad set I click on Create Ad Set and what I'm going to do is call this the just Dogs and I can say USA because that's who I'm going to target So I hit Gog USA and I hit Create on here

That's who's going to see this ad and I'll start, I prefer, I'll start it at $200 a day I like ong>toong> do lots of low cost ad sets rather than any one high cost ad set because the lower cost ones tend to run better and then if they work really good you can always turn it up I do this, I've set up, I've got the Dogs USA down here and I click Edit Audience Now what I want on: underline;”>to do, I want on: underline;”>to copy this I hit Save and now I've got the interest in here

I'm just doing this on: underline;”>to do it So now I've got "Get the most engagements for your post at the best price" That's what I've selected on: underline;”>to do is put the ad in it and I'm just making this ad here on: underline;”>how you ong>howong> to do it

I call this The One Dog I've got this post from my Facebook page Now I just made the ad, you'll notice now I've got nothing else ong>toong> do yet What I need to do is pick my Facebook page But now what I need is an existing post so what I want on here in the future I'm going on: underline;”>to transfer it on: underline;”>to do is hit Upload Changes right now Now when I hit Upload in here, ong>toong> upload the changes, I got a random error that said my video couldn't be longer than 30 seconds which obviously is wrong since you've seen I just did a bunch of video ads as long as 40 minutes I was able on: underline;”>to work around that I just went into the Facebook Ads Manager and it did upload the inspirational posts and it did upload the ad set

So all I had to do is actually go in and create an ad in this ad set I hit into, I created an ad and this is on: underline;”>how I did it I hit Boost posts, I picked this post right here, I hit View Existing Ad Set, I chose a new creative, I picked the post out right here Then I hit Place Order Now I just downloaded that back inon: underline;”>to do, I use my existing conversion tracking pixels and put those back on there now I hit upload again

Now this actually updated correctly so often when you're using the Power Edionversion tracking pixels I want on this manually Now I've got this, all I have ong>toong> do is wait for the ad on: underline;”>to work before I go scale it up Once I scale it up then for example I could put this, I could try Dogs Canada, Dogs Australia, Dogs UK, Dogs anywhere and just try and get the cheapest post engagement out of it that way

That's the basic formula I use to ong>makeong> these ads I go inong>toong> the Power Edion: underline;”>tor, I make a new campaign For page post engagement I go to the ad set I ong>makeong> the ad set with the targeting I want and I usually err on the side of more broad targeting The thing that kills this strategy, I'll son: underline;”>howing an ad one more than twice on Facebook you're really wasting your ong>moneyong> Facebook is a first impression or you're done kind of thing There's a lot of advertisers that run the same old ads over, I've seen a few of the ads five, 10, 15 times on Facebook on my news feed Those are a complete waste, I don't go back and check on them again I don't do anything with them, they're a complete a waste at that point

The main limitation of this strategy is if you don't pick a big enough audience In my Xbox videos I've picked a gigantic audience here and that's why it's scaling well Even at $1000 a day and yet in this one if I go one it just went up over two So I just cranked the budget down on it ong>toong> $5

00 a day If it goes up much higher I'm going ong>toong> have one ad in that actual ad set you'll see most of the ads here have not been shown twice They've just song>howong>n each of these ads here

If you have multiple ads in the ad set you can handle that and with the Power Ediong>toong>r, for example in this one all I'd have ong>toong> do if I wanna ong> this in here Then I can put another post in here and that's what's great about these video posts These video posts you can promote them all in one ad set

I'll song>howong> you ong>howong> I'm doing that now really quickly If I go over here and I just go out on: underline;”>how my remarketing, what I'm doing in my remarketing, I don't want to hit people over and over again on my remarketing with the same ads What I've got, I've got a whole bunch of different ads in this one ad set People go through and see different ads all the time I'll show you in the Ads Manager here

If I go to Delivery you'll see on this the frequency on some of these gets up fairly high For example two on my remarketing from my website, six times people have seen the average ad Now if I click the ads themselves it's a different story Then you'll see most of the ads have only been song>howong>n once or so, the people who visit my website then are getting consistently shown lots of different ads and that keeps things fresh, it onship I don't want ong>toong> bet that someone's going ong>toong> just like one ad in particular

That's why this strategy works on my page because you on: underline;”>to the same people So that I can son: underline;”>how people this video and then show them all these other different videos Yes, this strategy takes a lot of time ong>toong> get started with Yes, it's not something anyone can just do easily and that's why it works so well and that's what makes it amazing I've shown you this here on: underline;”>hows it's active When it gets approved immediately then I'm clear, I could create more, so if I wanted ong>toong> create more of these I could just ong>makeong> one for Canada or the UK So what I'll do is reset the Power Ediong>toong>r on: underline;”>to clear out whatever I did before I'll song>howong> you ong>howong> I copy that real fast and on: underline;”>to ong>makeong> another one of these because ultimately you're going on: underline;”>to be able to scale your ads up You're going ong>toong> want on: underline;”>to be able ong>toong> try different strategies, try different countries, try different audiences

Once you've got that first ad approved all you have one really fast and then I go down ong>toong> the audience and instead of doing Dogs in the US this time I'll do Dogs in Canada Now this audience is a lot smaller so then I will go over here, I can edit this now Dogs Canada and now I've got a Dogs Canada ad set up and we'll see if this ad takes it correctly when it's copied off of another one or not Good, that exciting, it looks like there was no error this time

This uploaded and now if I go refresh the ad set in here I'll take a look at it and song>howong> you now this has on: underline;”>to go through review but it'll get through really quick since this one's active Now I have a Dogs Canada ad set up and then whichever one works the best I can leave it running Whichever one doesn't work the best I can quickly pause it and then I can just keep doing the same thing I can copy this and if I want ong>toong> do a Dogs UK one I can just change the ad title here, I can go down and change the country here, and now I've got a Dogs UK one right there, eight million people I can advertise to Done that easily, upload changes

This allows me to see which actually works the best I don't assume I know Now you might ask, why would you want to advertise a video where you're talking about dogs? How is that going to ong>makeong> you sales? It all goes back ong>howong>ed you the cheapest video that brings the most people to my page and gets the most people ong>toong> know about what I'm doing for the lowest cost wins It's worth trying one good on organic engagement

It's worth trying ong>toong> see if this video will work good on ads also That's what I've done, that's ontinue on: underline;”>to go up the whole time I want on: underline;”>to jerrybanfieldcom/blogposts well you'll find all these videos I've made also are blog posts on my website I've got all of these videos are in blog posts on my website For example here's one from YouTube and this is the same thing that's on my Facebook page

It's in as a blog post on my website Now if I wrote that as a blog post and tried on: underline;”>make it into video it doesn't work that good It also takes me most of these videos are only about 10 minutes long now That is a couple thousand word blog post there at least 1,000 words in just a few minutes It's so much faster on: underline;”>to on: underline;”>today If you want ong>toong> continue learning with me if you've enjoyed this video, I'm going to guess you might enjoy continuing to learn with me There's good news if you like listening ons for me the only place I answer questions and I even have a lot of other students who are good with Facebook ads in here The only place you can get your question answered is in this course There's 162 lectures, 22 hours of video If I scroll down here there's just on: underline;”>topics starting off with there's a $200

00 contest I have every week in the course just for being the student who participates the most This is one of the only places if you take this course and are determined to use it and determined to help people and determined to talk about it you can actually get $10000 every week just by posting in this course There are several people right now who paid ong>toong> take this course and who are now earning at least $10000 every week just to participate

I do this because then it helps the course sell better It helps give you a better experience as a student in it These are the kinds of things I'm offering and making online If you wonder how did you get on Udemy It's paid for the ad budget here where you can get here

I'll son all kinds of subjects here You can teach courses online ong>toong>o using what you've learned here with me ong>toong>day Just to get motivated and get started If you've ended up watching this on YouTube I've got a YouTube course here that will allow you on YouTube

You can take this course, now Udemy is doing a temporary coupon on this course You can take this course here and learn exactly how I'm able to get you on YouTube Now there's a little special thing I'll son: underline;”>how you my secret little page here, maybe not so secret now It's my jerrybanfield

com/thankyou9 I have $900 coupons to all of my courses on this page So if you just click on these it's a better deal than you're going on: underline;”>to get anywhere else $9

00 ong>toong> take the course, it's better than Udemy's $1000 Black Friday deal they're doing It's $900, you pretty much can't lose on it If you've watched this much you know you like learning with me enough that you might want to keep going

I'm honored you've watched so much, I hope this tuon: underline;”>howing you exactly ong>howong> all these things I'm doing are working out for me These ads are active, we'll see what happens with them and you can get access ong>toong> more of my courses at any time, jerrybanfieldcom, $25

00 coupons or if you want the $900 ones /thankyou9, $900 coupons right here All the courses I'm teaching Thank you very much for watching and I hope you have a great day ong>toong>day

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