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6 Facebook Ad Tips for Aliexpress Dropshipping Stores (w/ Fred Lam)

Sarah: Hey, guys In this video, I'm gonna give you six tips for advertising on Facebook when promoting your AliExpress dropshipping store

These tips are gonna help you increase your sales, your engagement, and your conversion rates, and they're gonna help you ong>makeong> more ong>moneyong> And I have a special guest with me on this video onal friend, Fred Lam He is an expert at creating profitable Facebook advertising campaigns for AliExpress dropshipping stores He's made millions of dollars with his dropshipping song>toong>res and he also spends thousands of dollars a day on his Facebook advertising campaigns So I'm really glad on: underline;”>to have someone with so much expertise with me on this video ong>toong> that video in the description below All right, let's jump straight inong>toong> it Tip number one, spy on your competion: underline;”>tor's ads for free using the search bar When it comes ong>toong> online marketing, one of the easiest ways on: underline;”>tors After all, if they have found a product that is profitable, then obviously, if that product is promoted right, it can ong>makeong> ong>moneyong>

And if they have an ad that they are continuously running, then there is a really good chance that that ad is earning them ong>ols on: underline;”>tors and these are awesome but if you're just starting out and your budget is low, you can do it for free Let me switch over ong> you exactly how to do this All right All you've got ong>toong> do is come to Facebook and type something like this in, making sure that you use the quotation marks like I am

You can replace free shipping with some other type of pitch like 50% off and replace coffee cups with whatever your niche is Then, click "Search" As you can see, we've been given a list of posts that include this text I'm just going ong>toong> click on this one, this cat face cup So this here is an ad that has clearly had a fair amount of money spent on it and fondly enough, if you're a regular from this channel, you may actually recognize this item from my other videos

Now, this post has received a lot of likes, comments, and shares so it's very clear that a fair amount of oney was spent when advertising this post And keep in mind, just because a lot of money was spent on this ad doesn't mean that there was necessarily a good ROI The person may not be very good at running ads or they may have just spent frivolously thinking that they were eventually going ong>toong> make it up The truth is, you never quite know Interestingly enough, I checked what they were charging for it

Their price was a cool $29 and if we go ong>toong> AliExpress, you can see it's only selling for roughly $650 once you take into account ePacket for shipping All right, let's switch over on what you gotta do when it comes ong>toong> advertising on Facebook with AliExpress dropshipping is choosing the right objective

Now, on Facebook, there's a total of 11 different objectives for you to choose from There are a lot of rumors that you gotta use pulse engagement, website click, but I gotta tell you, throw that all away and the only objective that you need when you're advertising an AliExpress product on Facebook is simply website conversion Now, let me take a step even further Not just a typical website conversion, you need onversion So, let's say that you are selling a bracelet, okay When you're selling a bracelet, make sure that you go ahead and create a specific product conversion based on that bracelet You want Facebook on: underline;”>to upskill myself

So something that Facebook doesn't really advertise or tell you is that the more on: underline;”>money that you spend on your ad campaign, the better the buyers that you target Now, this sounds really cynical but trust me when I say that Facebook isn't doing this oney out of you They're actually doing this on less, they have a smaller amount of friends, they engage less, and they're less likely on: underline;”>to buy things because they didn't grow up with the internet in the same way that the millennial generation did Now, I know that that's not always the case

I'm sure that there are plenty of savvy grandmothers and grandfathers that are watching this video so please don't be offended by that Now obviously, there is a sliding scale, right? You've got people like me on one extreme and then you've got the grandmothers and the grandfathers that are not tech-savvy on the other Well, because of the fact that I am more likely to engage and respond to your ad, it costs a lot more ong>moneyong> on: underline;”>to have your ad put against me because obviously, Facebook charges more for users like me So when you start out with your $2 or your $3 or your $5 a day ad budget, you're probably gonna be targeting people that are in the lower third of that sliding scale And it's not to punish you

It's ong>toong> help you not go over your daily budget And then once you scale and you scale on: underline;”>to about $40 on: underline;”>to Fred so he can give you our next tip Fred: Don't get penalized with audience overlap So what that meanseveryone will be like, "What the heck is Fred talking about?" Well, here's one thing When you're advertising a product, let's say you're advertising a cat necklace and you're going after the cat market Now, if you actually have another asset that is advertising ong>toong> the cat market at the same time, you are gonna have two ads competing against yourself so that's what's called audience overlap You are basically advertising on Facebook with two of your same audiences overlapping each other within your account And when that happens, what's gonna happen is that Facebook will penalize you and your cpm will go right up the roof and basically, it will be very, very hard for you ong>toong> actually make profit from selling AliExpress product

So what you gotta do, ong>makeong> sure you use exclusions, okay So when you're setting up an ad, you can actually click on the button "Exclude" and exclude any interests that already have active ads running in your account By doing so, you are basically eliminating and actually reducing your risk of getting audience overlap and the more audience overlap you have, listen, you will pay a fortune and you will get penalized by Facebook for doing that So on: underline;”>make sure, okay, you don't advertise different products to the same target audience Make sure you actually exclude those audience in your Facebook ads

Sarah: Tip number five, be aware of "forced likes," otherwise known as "likes by association" So let's say that you start an AliExpress dropshipping song>toong>re about coffee like I did in my Shopify tutorial Well, you've created it and now you want to run ads for your products So you head over to Facebook, create your ad, go ong>toong> get included inon Facebook, we often end up interacting with content that we don't really care about because our friends are posting about it So let's say a good friend of yours posts a picture of them in a café holding a cup of coffee and they say, "Having a great day Relaxing with my favorite cup of coffee

" Now, you may hate coffee but you like your friend and so you click like on their phoon: underline;”>to or maybe even you click heart Well, now you've sent the signal to Facebook that connects you ong>toong> the word coffee and that there is called a forced like or a like by association and they are rampant on Facebook So it's important then when you're doing your targeting to include precise keywords Now, one way to do this is on: underline;”>to look for long tail keywords Another way is on: underline;”>to look for keywords that are all in lowercase, then you know that that is a very targeted phrase

All right, let's switch over on: underline;”>tory I just can't stress the importance of letting data tell you if the product is selling or not Now, by default, inside your Facebook reporting, there are a lot of metrics that you can actually look at and by default, the ones that Facebook shares with you are actually incorrect What you gotta do is you gotta ong>mize your column and have four of these information

Number one is your cost per purchase Number two is your cost per click link Number three is your ctr link and number four is basically your cpm Now, here's on: underline;”>to actually acquire a new cusong>toong>mer

So that's why you wanna look at the cost per purchase You gotta on Facebook If it is, then congratulations, you're gonna ong>makeong> of a heck of a lot of money, all right Now number two, sometimes when you're running the ads, you may just basically not have enough data ong>toong> actually get a purchase So what I would do is I would look at the second piece of element which is the ctr link

Now, inside Facebook, there's something called the ctr all and the ctr link The ctr all is something that you wanna ignore because Facebook actually combines all the like, share, comment to actually factor in that click through rate all What you wanted to do is specifically look at ctr link Now, when you're looking at that data, you gotta make sure that your ctr is above 15%

That is the average that you want it to hit If it is lower than 15%, just pause the ad, all right? Now, number three is your cost per click link So again, you gotta ong>makeong> sure you look at the cost per click link Now, in the cost per click link, this is a great indicaong>toong>r

If you cannot get your cpc link under a dollar, I have to say, it's very hard for you ong> profit because you need a very, very high conversion rate in order for you ong>toong> actually profit from that product So what you gotta do is you gotta aim the cpc as low as possible, under a buck, and your cpc is actually affected by your click through rate so that means that your ad really plays a major role in this Now, the last thing is the cpm Now, again, Facebook is actually an auction-based marketplace so what it means is that the more advertisers that are bidding at the same keyword as you are, the cpm drives up and that magic number to actually be at is less than $15 If you can get less than $15 cpm, chances are it's easier for you ong>toong> actually make a profit with your AliExpress product

Now, with these four indicaong> us here at Wholesale Ted for more great videos about making oney selling online Fred also has an excellent YouTube channel where he's regularly sharing tips about ong>howong> on: underline;”>money with Facebook ads and I'll have a link on: underline;”>to that channel in the description below And if you would like online business, then you should be sure ong>toong> download our free eBook, "How on: underline;”>to download this incredible, life-changing eBook in the video description below

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