Home / Uncategorized / 👀 Facebook Ads in 2018 | From Facebook Ads Beginner to EXPERT in One Video!

👀 Facebook Ads in 2018 | From Facebook Ads Beginner to EXPERT in One Video!


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What is up guys Kevin David with that lifestyle ninja and I want g>ong> ong>ong> a Very bold claim on: underline;”>to make the claim that I am 100% sure that if you Understand every single portion of this video Over the next hour that you could open a ad agency on: underline;”>make sure That you understand right don't memorize understand every single portion of this Video and you can go from someone who knows absolutely nothing about Facebook advertising ong>toong> a Facebook expert all right guys this is going on: underline;”>to be a very exciting one for those of you who do follow my channel the one thing that I know as well as Amazon FBA is definitely Facebook Ads I've I've been around since the beginning I definitely remember like when they brought out all their new features right when they started doing Instagram power editor and everything right so you guys are gonna learn from all of my mistakes we're gonna go over every single thing you need on: underline;”>to end so sit tight this is gonna be a good one we are also going to reveal exactly I turned 262 dollars inong>toong> over seven thousand dollars profit in one day so stay tuned until the end that is going ong>toong> be a good one so let's talk about the basics really quick for those of you who know Facebook Ads you can skip a few minutes ahead if you want but these are important things that everybody kind of needs ong>toong> understand so that they can really have the you know infrastructure on: underline;”>how my Facebook ad to somebody who likes ong>toong>ny robbins page and also likes you know gary vaynerchuk or you know whatever you're targeting whether you're targeting entrepreneurship or maybe you're looking at cats right and you're using audience insights which we will talk about to actually you know hone down on get the most targeted audience where you are going to get the most sales right and then you have the ad ad is kind of the lowest level it's what the cuson for this amazing basketball or whatever it is you're selling right so those are kind of the three overarching tiers of Facebook ads let's talk about a little bit of Facebook vocabulary because two people who have never done this before cusong>toong>m audiences look-alikes they can be kind of overwhelming but really when you understand it it's not that bad so cuson: underline;”>tom audiences you can on: underline;”>make from pretty much anything right you can say you know make me a cusong>toong>m audience of everyone who's viewed my order page but has not viewed my thank-you page on: underline;”>how do you know who's visited my website and that's a great question and the answer to that is using the Facebook pixel which we will talk about in just a few minutes the Facebook pixel is where the magic happens it allows you on: underline;”>tom audiences are incredibly important you can import an email list right so let's say you had a hundred people who signed up ong>toong> your email list you can create what's called a custom audience from that email list and it'll say Facebook will say okay hey we have a hundred people in this list and Facebook has an unbelievable amount of data let me just repeat that so you guys understand unimaginable amount of data so when you give Facebook someone's email they're saying ok this is this person we have 200 different data points on this person make me a custom audience of everyone who is similar ong>toong> this person's email right and so when you import a cusong>toong>mer email file or whatever the case may be facebook says ok these people share all of these common attributes let's on: underline;”>tom audience of those people right and so cusong>toong>m audiences are incredibly important we will talk about it more I just want to kind of introduce it so you guys kind of can get a feel lookalike audiences are really where Facebook Facebook's algorithms and data stores start ong>toong> shine so look-alike audiences you can create you know let's say you have somebody who likes your page let's say you create a Facebook fan page for your amazing you know cat jewelry or if entrepreneur and people are liking your own page right once you have enough people who like your page you can create what's called a look-alike audience of those people who like your page so let's say I have a thousand people who like my page you need a hundred at least from a country to create and what's called a look-alike audience but the more people you have the more accurate Facebook is able to create that audience right so let's say I have a hundred people who like my page all from the USA so Facebook kind of look at them and say okay 90 of them are males right 90 of them are between the ages of 19 and 24 90 of them you know have this amount of ong>moneyong> in this amount of education so they take all of these different data variable points about these people who like your page and they say hey okay well there's this amount of people in the USA and you know they give you two million people back who share as many data point attributes as possible with the people who have liked your page so it's basically a way of facebook's using their algorithm ong>toong>m audiences and look-alike audiences are incredibly important you can actually create look-alike audiences from cuson: underline;”>to talk about that on: underline;”>too so the last Facebook vocabulary that is absolutely necessary to know is what's called the Facebook pixel so the Facebook pixel it sounds complicated but please trust me it's actually not think about the Facebook pixel as an identifier right and so have you ever kind of been browsing on the internet you've seen you know let's say you're looking at some camping equipment on like a Shopify website or which is you know you're just kind of cruising through the cruisin through the web and then you come onong>toong> Facebook and you've seen an ad for what you were just looking at you're kind of thinking yourself okay how the heck is that happening on: underline;”>how could they possibly know that I was just browsing that web site the way that they know is called be Facebook pixel so it's basically a piece of code that you get from your facebook ad account that you put you know in the background of your website and then whenever somebody visit is your website if they are a Facebook user Facebook will say hey you know Kevin from Oregon visited your website you know this is what we know about him right so if you want ong>toong> retarget Kevin on Facebook using Facebook Ads we know that he's visited your website so why not retargeting because you know any advertiser who knows anything knows that retargeting is where the magic happens retargeting is where you actually start on: underline;”>money right and so it's not anything fancy but using Facebook pixels is absolutely pivotal on: underline;”>to signify an event occurring so I know that sounds complicated but it's not just think about it like this so if somebody visits your website they're viewing your content right no other actions have been taken so the view content event fires right so that that that says onversion campaign right targeting people who share similarities and traits with the people who purchased your product so it starts ong>toong> get really exciting I think you guys are probably starting on: underline;”>to retarget people in a very succinct way where you're not wasting ong>n and over the years I've gotten a ton shut down and I've been lucky and thankful ong>toong> have backups so one thing I want ons so if you have multiple Facebook pages you don't want ong> navigate through you know 20 different ad account pages you want them all kind of in one succinct place and you also want ong> add access so let's say you want to hire somebody on: underline;”>to help you with Facebook Ads or you know refine your campaigns or build out some new campaigns for you in different countries or whatever the case may be it's much easier ong>toong> add somebody in facebook business manager then it is in the normal advert account so I always recommend anybody who's serious about Facebook Ads ong>toong> business Facebook comm create account and I'm not gonna walk you this through that because you know you can do it by yourself so I am using the business manager and so we're gonna take a look at a number of my different campaigns I'm later on and I'll show you guys exactly kind of on: underline;”>how to see you know onversions you know and all of these different metrics right how to actually organize the columns themselves to see you know what you're trying to focus on whether you're trying on: underline;”>to you know collect emails through leads whether you're trying onversions or you know depending on what your campaign is you can do different things but knowing on: underline;”>to the actual creation of an ad is the audience section right so from business manager you just come over ong>toong> audiences and then all of a sudden you can create all of these different things cusong>toong>m audiences look like audiences and now you guys know what a cuson: underline;”>how you kind of what it looks like so I cut some audience you can use a customer to match your customers with people on Facebook and create an audience from the matches right so that's what I was talking about before a cusone data the more data you supply Facebook the more data points they can match and the more accurate they can actually give you back an audience right so you can do it with website traffic as well like I was saying hey Facebook on: underline;”>tom audience of everyone who's gotten to my order page but has not seen my purchase page meaning they almost bought but they did not buy because the only way you see the thank-you page is when you purchase and so then you can create a very targeted audience of people who son: underline;”>howed a very large amount of interest but then didn't actually produce for whatever reason maybe you know they got a phone call maybe their dog peed on the carpet you never really know right so don't ever count these people out don't think that just because they didn't purchase they don't want to retargeting is where the magic happens right so app activity and engagement as well so these ones I don't use as often but if you are like an iOS or Android developer right obviously you can use this one and again engagement is a little bit less powerful the main two that I use for custom audience are cusong>toong>mer file and then website traffic so really quickly let's look at it look-alike audience as well so it asks you for the source right so all of the different pages that you actually have on Facebook you can use there and then the location right so if you have let's say I have a hundred people who like my my Facebook page from the USA let's say I have a hundred people who like it from Germany so I could actually choose Germany here from my Kevin David page and then all of a sudden I have you know this very targeted population ong>makeong> me look like audience of everybody who's similar one out of ten on audience size and so you normally I choose one in the United States because we have enough people there but let's say you're doing like a look-alike audience based on people who like your products from Japan right or like a smaller country then you need on like between the 1 and 3 million mark is definitely enough normally in the USA if you have a look-alike audience even on the most accurate on the 1 you'll still have that data size but again in smaller countries it sometimes can be a little bit you need to go a little bit higher so those are the audience types and let's kick it off so we are going on: underline;”>to create a campaign alright guys so really quickly I just wanted ong> keep that community small just so we can all kind of like really help each other but for a limited time we are gonna let everyone join so if you are interested in Facebook ads or you know you do want the cheat sheet ong>makeong> sure you do join our Facebook group in the description it will be the first link Facebook Ads ninja you can get access to this cheat sheet right I spent you know a ton of time writing this out for you guys so hopefully you know you will like it so let's talk about creating a campaign right and so this kind of looks complicated if you've never seen it before but trust me most of these you will you know 999% of Facebook advertisers will never actually use so I've been on Facebook ads for years and years and years now brand awareness you know I've never used that once in my life reach again you know I've never used it but I'm sure some people have used it successfully we are going to focus on the types of campaigns that are actually going ong>toong> be most applicable ong>toong> the most number of people and that is traffic engagement and conversions right so really quickly obviously app installs it's you know if you want people ong>toong> view your video if you're trying to make a video viral or you want to bring people inong>toong> your ecosystem that way video views is interesting because you can actually re target people based on ong>howong> much of the video they watched right but it doesn't have ong>toong> be a video of you audience to do that you can create a traffic campaign where you have you know your advertisement video and then if somebody watch 25% you can create a custom audience of people who watch 25% you can create a cuson: underline;”>tom audience of people who watch 50% you can on: underline;”>tom audience you guessed it of people who watched 75% right so the most important ones we're gonna focus on is traffic engagement and convergence so the life cycle of advertising in my opinion right and what it's worked extremely well for me even when I had you know my iOS game that I was advertising you know when I was trying on: underline;”>to drive traffic ong>toong> my travel blogs that I was trying to monetize when I was using Amazon affiliates ong> earn that affiliate Commission it's always work for me and it does work extremely well it's important to understand why right so the that first part of the ad life cycle is engagement think about your when you see an ad yourself on Facebook and what on: underline;”>make gives it instant credibility right so social proof is extremely extremely important when you are advertising on Facebook when you're selling the product when you're selling a service it doesn't matter what it is people like reviews right it's just like Amazon when you're buying a product on Amazon you would rather buy parts that has 100 five-star reviews or zero right so engagement is incredibly important you want your ad to have some engagement you want ong>toong> have people commenting on it you want on Facebook one that has no interaction at all and one that has you know 100 likes and some people laughing on the comments right maybe it's like a couple shares and things like that it instantly says okay these people are interested about this ad so maybe I should be interested as well so engagement is incredibly incredibly important so we will talk about ong>howong> on't need people from the USA to like and comment right because USA getting people on: underline;”>to actually build up the likes and comments and engagement of an ad and then run that ad in the USA where you're more likely to actually get sales if you're from here right or the UK or wherever you're from so we get very cheap engagement using third world countries which we will talk about and then once we have that engagement we rerun that same ad in the United States market now that it has that social proof then we can start ong>toong> get you know much higher conversions so after we get some social proof traffic is where you can actually you know traffic is the most general most broad most widely used type of campaign on Facebook you can do anything here you can drive somebody ong>toong> a Facebook page and Instagram you can drive them to your Shopify website you could drive them on: underline;”>to an Amazon listing no it doesn't matter what it is right a landing page ong>toong> collect emails it does not matter what it is but it's the most common and it is basically what you want on: underline;”>to use you know if you're targeting cold traffic so in my opinion if you're doing you're targeting correctly it'll never be cold traffic but it'll be you know lukewarm traffic but traffic is your first line of defense after you build some engagement once you kind of gotten people inong> Cart page your order page once you have people actually making purchases then you can use what's called a conversion campaign so you tell Facebook okay I want to optimize this campaign based on all of your data you have as Facebook I want to optimize this specific ad campaign ong>toong> convert for X right so let's say you want ong>toong> create a conversion campaign for people who view your website you could do that you want on: underline;”>to ong>makeong> a conversion campaign for people who Add ong>toong> Cart you can do that Facebook will say okay these people are more likely on: underline;”>to make a conversion campaign for people who purchase my products Facebook will say okay this person purchased your product we have all these data points on this person who actually purchase your product let's use all of the troves of data that we have on everyone else ong>toong> match up all those data points to bring you an audience that is most likely ong>toong> also purchase your product right so it's incredibly important conversion campaign is definitely the most advanced but also probably the most important as you build more and more pixel data on more and more people who come ong>toong> your you know inon: underline;”>to your ecosystem conversion campaigns become more and more profitable right and so the last one I want ong>toong> mention really quickly is lead generation so this is kind of a new one it came about pretty recently but it is incredibly important right so one of the things I always preach if you guys are you know tuning into the channel if this is your first time welcome one of the things I always preach is the importance of email lists right so if you can build a following it's the most important thing you can possibly do ong>toong> create you know a sustainable business a long term business right so you always always always want ong>toong> stress the importance of building an email list right building a Facebook group you know everything I'm doing I'm trying on: underline;”>to build our Facebook ads you know a ninja group ong>toong> help as many people as we can but also you know on: underline;”>to build kind of a following that we can communicate with back and forth right so it's very important to build an email list the lead generation campaign is a very cool new way that Facebook kind of gives you a template to collect you know email addresses or you know drive more sales leads or whatever the case may be but I've used it as a contest platform right we're all saying hey you know I only have a thousand of these PPC cheat sheet giveaways for my Amazon FBA business right and it'll actually display in that ad itself that people see on their deskon: underline;”>top feeds you know only a thousand left and it'll actually update in real time that gives a little bit of an element of scarcity people are saying oh gosh there's only 500 left like I should probably get mine now right and so you're getting emails for a very cheap price using like an actual in template version that facebook gives you on: underline;”>to summarize right engagement to build social proof traffic kind of drives that lukewarm traffic once you have people into your ecosystem the conversion campaign is really what drives at home and optimizes and uses Facebook's incredibly accurate and powerful algorithms to bring you the most likely people ong>toong> buy your product or service right and then last but not least lead generation ong>toong> kind of build that email list right so let's talk about actually naming a campaign all right so you want to be specific here guys cuz I know it doesn't seem like it but as you get more and more into Facebook ads you also have to have tens hundreds even thousands of different campaigns and it starts on: underline;”>to get kind of confusing unless you kind of name it right up front so let's say that we are selling you know some products for our micro Pig boutique Shopify site right and if you guys have never seen a micro pig she definitely check them out because they're the cutest things in the world so we're gonna call this a traffic micro pig we'll call it 9 1 give a little – here traffic Micro pig apparel 9 117 and then we're gonna do cold right because if you want on: underline;”>to use a cusong>toong>m audience or it look like audience then you'd want on: underline;”>to name it here so you'd say like you'd say page likes look-alike audience USA right but we're not gonna do that here where it's gonna do cold traffic because I want ong>toong> song>howong> you guys kind of on: underline;”>to be able to ong>makeong> a facebook ad for any specific topic right because the most important thing is when everyone's watching this video right they have a single website or e-commerce song>toong>re or service or something or affiliate marketing or whatever they're trying to actually add advertise for so I'm gonna try ong>toong> ong>howong>s you guys you know it doesn't teach you ong>howong> on: underline;”>to advertise for one thing but teaches you how to advertise for anything right so we're gonna set up the ad on the United States US dollars Mecca Denver yep so now we are into the ad vert set right it's the adverts set is where you actually create you know this is where the magic happens this is where you can differentiate yourself from other marketers right Facebook ads are as much of an art as they are a science I always say that there there's so much room for you know being creative and using all these different ideas in you know in unison with another creating a cuson: underline;”>tom audience from you know people who visit your order page but not your Thank You page and then creating a look-alike audience from that cuson: underline;”>to get creative and you have on: underline;”>to learn from the right person and hopefully that's me so the adverts set name so we're gonna name this something specific as well so we're gonna call this you know micro pig Apparel audience insights and so audience insights is a very you know and if this was a real campaign I'd probably have more to actually name it but you know I'm just gonna do this one from scratch I really honestly have no idea if it's even gonna work but the point of doing it this way is that I'm gonna try ong>toong> sonna do a custom audience we would have already made one in the audience section right here if we just come up on: underline;”>to this menu audiences that's how we get here then we can create one either cusong>toong>m or look like and so then once we're actually inon: underline;”>tomers people who visited the order or order form but not the Thank You page engage with my page in the last 45 days watch 10 seconds of any video visited the site in the last 60 30 right offline conversions which we will talk about later offline conversions are incredibly important guys because once you start ong>toong> have you know people who are making purchases or you know getting come ong>toong> the final stage of your life cycle in my specific case it's people who actually purchased my FBA course or you know any number of my different Amazon ads people who actually you know go through and actually purchase my products once you have that purchase list then you can create what's called offline conversion campaigns which is a very slick way ong>toong> use Facebook's incredible amount of data ong>toong> create incredibly accurate targeting of people who share you know many data points with the people who actually purchase your product or service right so for this one we're not going ong>toong> use a custom audience because I just want to sonna do that is we're gonna come over to the audience insights section right so audience insights is an incredibly powerful ong>toong>ol for Facebook Ads you know even if you're not advertising on Facebook it's an incredibly powerful tool of seeing people's interests and demographics and all types of different information about basically anything in the world so we're gonna choose everyone on Facebook here and let's talk about a few things of what we're actually looking at so right now we chose everyone on Facebook so this means that every single person on Facebook 54% of those people are women 46% are men right with the lion's share of everyone on Facebook being between the ages of 25 and 44 you know 18 year olds are a close third and forty five ong>toong> fifty four or a fourth right so this is everyone on Facebook um so what we use audience insights for it can look a little bit complicated right but it's not that complicated once you kind of understand it this is the most important section right here interests so we're gonna try to get lucky here with a micro pig oh wow okay so we have miniature Pig which is incredible so now let's take a look at what we've actually seen it change here so before it was 54% women now we can see that 90% of people interested in miniature pigs are women right so that's incredibly important if we're making a micro pig campaign here because instead of charge instead of targeting everyone we would only want on: underline;”>to 50% men and 50% women when we can see very clearly here that 90% of people interested in miniature pigs are in fact women so once you know that they're all women right there's a couple more things that we can take a look at so don't get overwhelmed here because not all of this is as important as one thing so I'm skipping page likes because it is the most important so we can see here location right people you know a hundred percent of people comparatively are interested in micro pigs coming out a Lexington and Kentucky so again when we come into this area instead of choosing in the United States we could in fact go Lexingonville Louisville right and instead of choosing you know the United States as a whole we could narrow down on what Facebook thinks is actually you know or what Facebook knows based on the data they have of people who like my miniature Pig pages and things like that are actually liking so we choose these cities instead of the United States as a whole and we can take a look at their activity right people who like comment post like and this is an important thing to kind of look at right because when we're doing conversion campaigns it kind of seems like magic ong>howong> could Facebook possibly know you know which between two people who's more likely ong>toong> like my post but it's actually quite logical because they have you know all this information on every single person on Facebook how many times they've liked pages ong>howong> many times they've commented on posts how many times they've shared videos and so when you're optimizing a specific campaign for a type of conversion whether it's watching a video or liking a page or whatever it is Facebook has all this information on people where they can better target you know people who are most likely ong>toong> do whatever action you want on: underline;”>to convert them on you can see household information so people who like miniature pigs estimated income and thousands of dollars are primarily between 50,000 and $100,000 actually 11% of people are between 150 and $250,000 most people are owners of their own home right so we can target that actually in our interest section and I'm kind of hopping around but we will you know we will go through this so we can go homeowners oops wrong line so we'll go homeowners because we can see that 71% of people who like micro pigs on their own home you can get a ong>toong>n of different data here you know about household size household income spending methods all this type of information important you can see you know estimated online retail spending compared with other consumers 42% are medium 24% are high right a lot of information don't get overwhelmed on: underline;”>how you differentiate yourself as a facebook marketer so if you can get this section down you can pretty much ignore the rest of it right and I'm just saying that so everybody focuses here page likes are the best page likes are the best page looks are the most important so you can get demographics location right to really hone in on our target audience before we get onna use that one but you know Priscilla the mini pig is perfect and got a hundred thousand people who like that mini pig world we got 42,000 people who like mini pig world which is crazy but it's awesome obviously American mini pig or Association so this is ridiculous right so I mean I'm actually doing this live for you guys if you can't tell but I just wanted to choose the most random thing in the world and one of my best friends just bought a mini pig so I thought it would be perfect to sone more just Best Friends Animal Society so again this one's a little bit more general one last thing that I like to use is a service called Google Trends so Google Trends is a really cool way I'm kind of with audience insights where you can tell a lot about where people are searching something so we're gonna put a miniature Pig as a search term inon: underline;”>to Google Trends we are gonna narrow it down from worldwide ong>toong> the United States for now but I mean if you had a Shopify song>toong>re or something that shipped worldwide you know you can send it all around the world and you wouldn't want ong> just the United States but for this exact example we're gonna use the USA and so we can see some data here we can see that it was super popular on September 4th right a 99 out of 100 there might have been something like in the news or something like that we've seen that it's maintained a pretty level standpoint around 75 it's dropped recently but then it's made a kind of a comeback for miniature pigs which is nice but this is the important part right so when we're when we're actually building our audience it's very important to know you know and this was based on millions and millions of different Google searches we can tell that people in Indiana are most interested in micro pigs right we can get even we can get even closer right so we can go on: underline;”>to actual cities alright so it looks like there's not enough data for the actual cities but we can do metropolitan areas reset worldwide so let's do metro areas so Housone campaign where you do everything the same but use Fresno Houson: underline;”>to test does this work better does that work better and then from there you know you can actually really see which one is more profitable which in the end is you know the purpose of every campaign so for now we're just gonna use sub-regions we can use these states here and these three narrower so those are absolutely perfect and we would never I would never in a million of years have found those miniature Pig pages unless I had use audience insights search miniature Pig in the interest and then taking a look at the actual page likes themselves so let's start to actually build this ad campaign so we want people who speak English cuz you know I speak English we want people who own their own home and if we want on: underline;”>to this one section and that means that our detailed targeting would be either homeowners or people who like you know the American mini-pig Association or people who like mini-pig world but it's not you know and like right because that's the most important parts of notice so if we have a perfect interest that we think is you know every single person that I want on: underline;”>how this campaign ong> put it by itself in its own category right so we are targeting miniature pigs right and so I want it ong>toong> be by itself so maybe they're a homeowner maybe you know based on some other type of you know audience insights that we're looking at like households ong>toong> their home owners right most of them ong>makeong> between fifty and a hundred thousand dollars so maybe you want to add that so let's narrow further and I want ong>toong> just quickly song>howong> you guys kind of the Browse feature cuz it's important to kind of take a look at income right so this is what we were just talking about people are making what was it again between 50 right here fifty thousand and a hundred thousand forty six percent of our entire audience so between fifty between 50 and 100 thousand right here so we want them ong>toong> be a homeowner who are you know or you know between 50 and 75 or between 75 and 99 this is not and right must also match is by itself which is when we click narrow further so I want every single person in this entire campaign ong>toong> have liked miniature pigs but I don't really care if you know they're between 50 and 75 or if they're between 75 and 99 or if they're homeless I just want them to be one of the three so either/or here and is a must which is very important on: underline;”>to understand so now our potential reaches 2600 people which is already you know quite small really we're only going on: underline;”>howing you know between 500 and 1300 per day but let's go a little bit further actually let's keep this in the miniature Pig because we're already pretty small here since it's you know kind of a micro pig is not the most popular thing in the world but just trying to prove a point so mini pig world and something that you'll notice as you do more and more Facebook ads let's see if it actually comes up before I say that and it's not yeah so sometimes you'll notice that you know huge pages with hundreds of thousands of likes will not appear in the interest section and sometimes pages with like two thousand likes will appear right and so Facebook ads are is just a you know beast in itself and it's not gonna be perfect and this is one of the main things I don't like about it let's see if Priscilla the mini pig is gonna be in there so let's go Priscilla the mini pig and it's suggesting over-the-counter medications so we're not gonna do that one so that's just you know kind of a thing you have ong>toong> live with with Facebook I will song>howong> one more example with audience insights really quick just on: underline;”>make sure just to show you guys that normally it does work so let's do like Tony Robbins so Tony Robbins can go on: underline;”>to the page likes here people who like Tony Robbins also like Gary Vaynerchuk so if we came in here and we typed Gary Vaynerchuk we could see that that does of course appear obviously this is a different example I'm just showing you guys that you know 95 percent of the time the page likes you find here you will be able on: underline;”>howing enough love – so you know that happens sometimes which makes it harder for me you know which is good right because then I have to work a little bit harder so let's go mini-pigs here let's see if we can find like a magazine or something like that North American pet pig Association let's try pet pig let's just go pig intensive pig farming let's write a micro pig mini pig link right so sometimes you have to get a little bit a little bit creative I mean this is to be honest we don't even really need anything else because we already have such a small audience you know we've used audience insights on: underline;”>to 100 who also is a home owner miniature Pig right we're already at 2600 because we're in Lexingonly right so if we if we actually go a little bit larger here let's instead use what we found in Google Trends Indiana Texas North Carolina let's go Indiana Texas North Carolina Washingon: underline;”>ton Virginia and I've had very good success using audience insights and Google Trends as a split test so in another split test of course we could go in here and go ong>toong> demographics first of all we'd probably want ong>toong> do these five states according ong>howong> likely your audience is on: underline;”>to everyone on Facebook so my audience would be seven hundred seven thousand two hundred fifty seven times more likely to like American mini pig then would at the rest of Facebook so let's see if we can find anything else here we'll try awesome ocean Best Friends Animal Society awesome ocean cool so we do see awesome ocean here but we're not gonna put it in this one right and why do you think that is and give you a second to think about it right because miniature Pig is our most detailed targeted narrower right so we want it ong>toong> be by itself because we want every single person we son: underline;”>to on: underline;”>to have expressed interest in mini pigs so now we're gonna do actually let's take a look at what awesome ocean is first ong>makeong> sure it's not something crazy so awesome ocean kind of looks like it's just you know ocean stuff which in my opinion has nothing to do with mini pigs so let's do Best Friends Animal Society and then maybe the Humane Society and then we'll call it a day so the Best Friends Animal Society and something that I want to note just while we're here if you notice it actually appeared twice Best Friends Animal Society appears twice be careful that you're not choosing employers here because it's only 2500 people interest is you know 1

75 million and then let's do the Humane Society again employ see be careful not ong>toong> choose it and so as of right now we're at 70 300 people let's see what happens if we choose the Humane Society as its own of the United States see if we get ong>toong>o narrow here no so it's still if you want it on: underline;”>to be kind of in the middle here you don't want it ong>toong> be too specific or they might not son: underline;”>how your ad as often and you don't want to be oneyong> right so now we're down on ong>toong> the next section which is placements so placements is basically where your ad is song>howong>n right so there's a number of different places you can actually use so if you go ones if you want to only song>p let's say you have a mobile app right you wouldn't necessarily want ong>toong> show those advertisements of people on deskong>toong>p who can't actually download that out but for us we don't really care if they're on mobile or desktop we can see you know based on our results of our campaign whether or not people are more likely to purchase from mobile and deskong>toong>p and then we can split test again right so if we take a look at the placements here we can do Facebook feeds instant articles in-stream videos right column right we can do Instagram we can do the audience network which is son: underline;”>to people's phones right so my experience and you know you have on Facebook ads over my life what I've noticed is that the most effective ad campaigns for Facebook are through Facebook feeds right so I'm gonna actually disable everything else except for feeds right and so I want to note that for certain types of products let's say you have like a boutique fashion line or something like that Instagram works great right so I like to split test I'll just I'll create all of my ad copy all of my interests all of my different demographics for location and age and all of that right and then I'll set it as feeds and then I'll copy the campaign exactly the same and I'll change feeds one is converting better and giving me more profitable sales so for now we're just going on: underline;”>to 1,800 people so I'm gonna do one other thing here I'm gonna put this one inong>toong> here the Humane Society closed this one out and then here we go just back up one always asked me Kevin you know on: underline;”>how what should be said our budget at onna set it for 20 just for now and that means that you'll spend no more than 140 a:link per week excuse me link clicks is fine here right bit amount auong>toong>matic this means Facebook actually adjusts the bids for you for their add oxygen algorithm manual bidding is incredibly difficult ong>toong> master and it's not something that you want on: underline;”>tomatically adjusting your bid campaigns for now you know if you get super advanced then it's something that you know we could reong>toong>uch then on manual bidding campaigns right because you know some people try on: underline;”>to get really fancy and they'll pause their campaigns like overnight where people aren't necessarily going onversion campaigns and retargeting correctly if you can master those basic things which we are going on: underline;”>to the actual ad itself so micro Pig will do single image ong>toong>day only right and so we're gonna create an advert here from your Facebook page you know you want on: underline;”>to create a Facebook page right you don't want on: underline;”>make micro Pig micro pigs RS or whatever you want on: underline;”>makes sense because when people see the ad they'll see like the Facebook page associated with it and they want to see something that's similar right so create a quick Facebook page and then this is where we can choose what we want on: underline;”>hows collection for our for ours where's gonna do single image it is worth noting that video by far is the best converting advertising copy type right it's there's not a question video converts the best and it's very powerful because you can create custom audiences based on few percentage right so if somebody's kind of interested they watch 25 percent of your video maybe you son: underline;”>to them again through retargeting if they're super interested they were 75 percent but then they got caught up in something right their houses on fire whatever they had on: underline;”>to leave the computer for a second then you definitely want to on: underline;”>make sure that you're you know dumping money inong>toong> the retargeting campaigns of people who've watched 75 percent of your video because that means that they're very very interested so a cool little on: underline;”>to use to actually ong>toong> actually see other ads is called ad espresso Academy ads example right so this is a really cool little service that I like ong>toong> use it's probably not gonna work because I have yeah because I have ad blocker engaged but if you just run like a quick incognito window here then that disables that little feature because everyone uses adblock but they can't doesn't work if you use it so instead of turning it off I'm just gonna go incogniong>toong> so a miniature Pig I'll be pretty surprised if they have anything here yeah they don't but um you know depending on what it is let's say it's like you know jewelry now we see 136 Facebook at example so it's important ong>toong> note here that I like on: underline;”>to use these because it's very difficult ong> look at things that other people are doing I'm 30% off right ten things that happen ong>toong> change your appearance you probably didn't know that get yours here so all these different um you know ad copies ong>toong> notice similarities that people are doing designer jewelry for the modern man like right like a minimalist little thing with a video you know it's starting in the same way and you can kind of you know emulate the success of other ad campaigns ony Robbins here we go Dean gracio see Tony Robbins right all these different things discover Tony's ultimate business formula and these these will just help you just trust me when I say it's very difficult one right you don't have ong>toong> copy it I wouldn't recommend copying it exactly but you know all of these different things will help you write these ads for yourself you know without having to go from scratch which is much more difficult ong>toong> do so that's just one ong>howong> you what he's actually looking at creating a vivid scene the reader can step into and imagine the phoon and emotion right so that's really interesting because it's not often that you get on: underline;”>to see kind of from the mind of a marketer why these things are working rather than just kind of reading and glazing over right you either join the masses down there or you continue the climb no compromises no whining no excuses no second chances yours is a path constantly bombarded by the people below telling you that you can't do it activating our desire ong> prove the doubters wrong right so I'm not gonna go through all of this but you know never it's never just let yourself stare at a blank template look at what other people have done right base your campaigns on what has been proven to be successful you know don't copy it but use it as your inspiration right so don't don't ever let yourself get kind of hung up there so I don't actually have any micro Pig imagery but you know if I did own a micro pig I have a ton of adorable little micro pigs all like you know honking around jumping and wearing like adorable little clothes and things like that that I would use here and videos of course as well right and then we'd run the campaign ong>toong> our actual ong>toong> set up our Facebook pixel right I don't actually have one on this account but you know creating a Facebook pixel is very important like we talked about before to actually tracking stuff so let's run through we're gonna do WWE micro pig comm because we don't actually own this website and then we're gonna write a headline so what's similar onna go what's your spirit animal and just for the sake of having a phoong>toong> here just so we can actually see the kind of you know finalised result of the ad just cuz I want to song>howong> everyone so we're gonna use this image here and normally you'd want to create an image in the 1200 by 628 pixel ratio that just shows it correctly on you know all different types of Facebook feeds so you want ads that you can just rip textures off of Google right cuz you don't want to get in trouble for IP claims and things like that but just ong>toong> son: underline;”>how you guys you know a finalized ad here not sure what's still not song>howong>ing this correctly there we go so mini-pig there's a cute little pig what's your spirit animal right so we're gonna take another look at this what's your spirit animal if you the entire collection from puppies on: underline;”>took this off the internet just ong> you guys and so we're gonna on: underline;”>make our headline excuse me our text what's your spirit animal view the entire micro pig collection on alright so especially number two this is always good right the click Beatty you know you want to be you want ong>toong> be not ong>toong> use tactics ong>toong> get people kind of interested you know you could do ong>toong>day only you can split test all the different texts and things like that you know this one I probably wouldn't keep all of this because it's a little bit ong>toong>o busy but for now we'll just do ong>toong>day only what's your spirit animal and then we'll see what they had for their text like it this just in from Women's Health magazine experts say the gear can actually ong>makeong> you happier probably right so we could say women's magazine study pigs on: underline;”>make you happier something like that right and I'm creating this in like a minute you know just to song>howong> you guys kind of what the final outcome looks like like this alright we're driving on: underline;”>to our website right on all of our different pages on a few content on the Add to Cart page on our Thank You page and once we did that you know we'd be good to go we'd confirm this and that would be it guys and now we're gonna take a quick look at actually on: underline;”>to show you guys from a technical perspective you know just how easy it is to do and not ong>toong> get overwhelmed alright so to find our pixel we just come up here inong>toong> the menu we go to all tools and then we go over to the pixels section and for this particular account we don't have a pixel yet so we are going on: underline;”>to create one from scratch well then as we know from earlier right the pixel is kind of how it identifies who's visiting which pages which allows you on: underline;”>to then create cusong>toong>m audiences and retarget which is the true magic of Facebook Ads so we're going ong>toong> create a pixel here we're gonna call this one micro pig pixel just kidding actually we're gonna call this one Kevin David pixel right because it's not only going ong>toong> apply on: underline;”>to you know our next Empire on you know naked mole-rats or whatever we choose so we go next here and Facebook is going ong>toong> create us our handy-dandy pixel so they on: underline;”>make it pretty easy on: underline;”>how it works so they have a little video here if you guys do want on: underline;”>to watch it but you know I've I've used Facebook pixels for years now copy the entire pixel code and paste it inon: underline;”>to and one of my funnels here this is one of the full course funnels and as you can see they have a settings section so you can come inong>toong> settings and you know if you use a wordpress site it's quite easy just just google search how to in ong>howong> to input a Facebook pixel into a WordPress site it'll be a ong>toong>n of tutorials right you could even YouTube it if you want just don't let yourself get overwhelmed that's the key righteous if you can't figure it out for whatever specific service you use if it's WordPress you know if it's Wix or whatever right don't let yourself get overwhelmed just Google search it I use click funnels I've done it many times before on WordPress as well just inon: underline;”>to our head tracking and then it will apply to all three sections of our funnel right I also do my Google remarketing tag and my Google Analytics tag so that way every single person who visits my website is being tracked for my Google Google AdWords remarketing campaigns for my Google Analytics campaigns and for my Facebook pixel camp aims right so that is how you install it it's just that easy right and then you can you know you can send a test traffic on your website that can be tracked such as when someone clicks a butong>toong>n or visits a page with the Facebook pixel you can identify the effects that matter on: underline;”>to you and give them categories right so we're gonna do purchase purchase is very important we are going to do complete registration and basically how this works guys is for example we would just take this little purchase code right here and just going back on: underline;”>to my example they would only see that the thank-you page here if they actually bought the course itself right and so if they bought the course itself that's the only way that they would ever be prompted ong>toong> see the final page of the funnel it's the same thing as if somebody buys your product they see thank you page we've come into the settings here we would go ong> a purchase right would fire the pixel event here and then Facebook would say hey okay this ad fired the face fired the purchase event and then it would say this ad you know that we spent $10 you got one purchase and so your your price per purchase was $10 per purchase right and so it's very important to set these up correctly if you guys are interested I can show you exactly how you know I set this all up in one of my funnels for you know selling a product or drop shipping or you know you know doing some type of Shopify thing for e-commerce so it depends on what you guys are doing whether it's digital or you know actual physical products themselves if you guys are interested I'd be more than happy ong>toong> ong>makeong> you know a very detailed tutorial on exactly onversions and so you can track your registrations leads and purchases I'll make a super detailed one if you guys are interested leave me a comment below and if not you know I also want ong>toong> open this up if you guys have a specific topic or you know some type of product or service that you really want ong>toong> on: underline;”>make you know specific Facebook videos on advertising on any subject right or I could go live and you guys could come down leave comments you know hey show me how ong>toong> ong>makeong> a targeted campaign on: underline;”>to sell garden equipment or whatever it is right so if you guys are interested in that leave me a comment below saying you do want me on: underline;”>to you know in real time son: underline;”>how to advertise for any specific subject so let me know in a comment below if that is interesting ong>toong> you so this is ong>howong> we do our pixels right we can go done here and now we are done so the final thing that I want ong>makeong> a simple retargeting campaign here we're gonna go cuson: underline;”>tom audience and we are going ong> use this is people who visit a certain page of a website and then we can exclude people who don't and that sounds a little bit complicated right now but I'm gonna song>howong> you exactly on that both of these pages have our Facebook pixel installed on it correctly which they obviously would right after I song>howong>ed you guys exactly ong>howong> to do it and so we take that and we'd go people who have visited specific web pages and we would go here URL contains and then we would enter our opt-in page right and the maximum amount of days you can do this for is 180 so you want to include as much possible data as you can here just so Facebook can be as you know specific as possible so then we are going on: underline;”>to go people who visited specific webpages we're gonna come on: underline;”>to copy and paste the URL of our funnel here and what this is doing now is this is creating a cusong>toong>m audience that we can retarget and if you think about it logically right we want ong>toong> get as many emails as we can we want ong>toong> get as many people downloading our cheat sheet as we possibly can right so we don't want ong>toong> show our ad one who's gotten ong>toong> the opt-in page right so they got to the page then they decided maybe they didn't want it right or maybe they you know for whatever reason clicked away without actually giving us their email so we are going ong>toong> target everyone who's come ong>toong> your order page on an e-commerce website but has not actually purchased and seen the Thank You page it's the exact same concept if you're selling a digital product right they've come ong>toong> your order page but they've not seen that thank-you page so click funnels makes it very easy but it's the exact same concept if you are using Shopify or you know WordPress or whatever it is you just take the order page here and you exclude people who have seen the Thank You page meaning that you're only targeting people who have not purchased from you yet but we're very close right and so we've named this visited PPC opt-in but did not give email all right and so we create this audience right and then another cool thing the second way that we could retarget right is then we'd create a look-alike audience from our cusong>toong>m audience right so we can choose a cuson: underline;”>tom audience or a page and so we would just type in the exact audience that we just created we'd put in United States here or if we wanted ong>toong> make a look-alike audience on: underline;”>to target people in Canada or Germany right because Facebook has so much data on everyone in all of these different countries all around the world that you can create multinational look-alike audiences and then once you create that look-alike audience you can yet assign additional narrower like only people who speak English in Germany only people who speak English in Germany who also like Tony Robbins or Tim Ferriss or whatever you know whatever you're selling right and we son of people who have purchased your product or service or whatever and Facebook can create cusong>toong>m audiences that way right so the opportunities are basically endless here guys but we just showed you on: underline;”>to create an ad right everything about campaigns we song>howong>ed you ong>howong> on: underline;”>to narrow it down from a demographic perspective on: underline;”>to your specific product or service we talked about ong> set up your pixel we talked about retargeting and so I hope you guys enjoyed this video I mean that is pretty much everything you need ong>toong> go from a beginner on: underline;”>to an expert and the rest of it really just comes through experience guys so I'm gonna leave you with a single little quiz question that actually is a little bit harder than you might think so I'm gonna put I'm gonna propose a scenario here you have 100 people who visit your Shopify or e-commerce website right so you have a hundred people who view your content it fires that view content pixel you have 10 people who Add ong>toong> Cart and you have one person who purchases and you know all of that because your pixels installed and you have your event setup right you know on your view content page on your Add on campaign which would be the best on: underline;”>to actually target would yuri target people who viewed your content would you create a conversion campaign on people who add it on: underline;”>to cart or would you create a conversion campaign on people who actually purchase your product so leave your answers as a comment below i'm really curious to see what you guys think about this answer so I hope you guys enjoyed this video and if you are interested in you create another you know much more detailed tuon setting up Facebook pixels on retargeting on some more of the very advanced methods or you want me ong>toong> do a Facebook live ong>toong> discuss you know exactly ong>howong> ong>toong> target any specific topic and I'll do that live for any of your products or services let me know again in the comments guys so I hope you enjoyed that and we will see you on the next one

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