Home / Uncategorized / Affiliate Marketing For Beginners 71 – Clickbank : Alternate Sources of Traffic for PPC

Affiliate Marketing For Beginners 71 – Clickbank : Alternate Sources of Traffic for PPC

you're probably already using google adwords yahoo UK USA and australia and msn to buy traffic to your site but did you know there are many other paid traffic that can be really profitable in this lesson we're going to take a look at alternative traffic 3 our favorites include the Google content Network we're listing this as an alternative because most people using Google content network don't do it the way that we're going to show you number 2 Facebook Facebook provides the ability to have highly targeted ads and YouTube now that it's been absorbed by Google this has become a pretty big player the good news is that most these sources aren't being heavily exploited by merchants and affiliates yet so you can still get clicks for pretty cheap here's the lowdown on these great alternative sources for paid traffic it doesn't cost any more to have your AdWords ad display as a banner graphic rather than text and it means that your ad takes up a lot more space than it would if it was just text often these can be a lot more profitable than your standard text ads as well and at the very least it's good free branding for your site even if it doesn't get clicked on course Google displays ads pretty randomly so you never really guaranteed a space in the ad slot that's why it's a good idea to hedge your bets and create both text ads and banner ads we recommend you separate your ads for content match and your ads first search match in two separate campaigns this is really important for a number reasons the results you get for your search match campaigns are going to differ from the results for your content match campaigns and it's vital that you can see the difference you can't do this if they're all lumped into the same campaign you can write different ads for the different campaigns what works for content match may not work for search match and vice versa it's important that you have the flexibility to target your ads accordingly you might find that search match is profitable in a bunch countries but content match is only profitable in the United States or you might find that your content match works well in a whole bunch countries while you search match campaign fails in all markets but the UK in either case you need to be able to work out your profit margins for each campaign and then you can tweak your countries accordingly imagine you're creating a pay-per-click campaign for a dog training product take the time to categorize your keywords and note the major trends you might have a bunch keywords focusing on German shepherds and you might have another bunch keywords related to stop dog biting once you've categorized your words you can create different add text for each group so that the ads are actually relevant to what people are searching for for instance you could write discover step-by-step how to stop your dog biting right now or discover how to stop your German Shepherds behavior problems for good instead the very generic get expert dog advice and stop your dog problems for good when your ads are more closely related to the search term you get better click-through rates and better conversions a little bit extra if it equates to a whole lot more profit one tool we highly recommend for categorizing your AdWords is traffic Travis what about creating different sized banners if you're creating banners for your Google content match ads be sure to make them in every size that Google supports that way you've got a better chance having your ad appear on someone's site create effective banners this is at least as important as having your ads show up make sure your banner ad is effective remember to target your banners to your keywords so if your keywords are poodle training then create a banner focusing on poodle training remember that while images draw attention it's the text in your ad that sells make text a big focus your ad and if you're using multiple in your ad bears an animated gif for a flash movie then make sure your viewers have the time to read the text we recommend that you allow about four seconds per frame you don't need to take a long time or a lot effort when designing your ad your initial design might take you a little while to come up with but you can usually just use this as a template and switch a few words around here and there to target your ad to different search terms again a little extra effort does go a long way it's important to know which keywords are actually resulting in sales so you can prune away the unprofitable words and amp up your efforts on your profitable ones for this purpose we recommend you use conversion tracking or tracking IDs to see where your sales are coming from Google gives you a really effective way to do this with their conversion tracking tool it places a little cookie and the users browser when they click on your AdWords link and if they make it through to the merchants after purchase page which means they've made a purchase it triggers a little alert that records a conversion you can then look at your ads and keywords to see which ones are resulting in the most conversions the downside this is that you need the cooperation the merchants site to make it work you need them to insert your conversion tracking code into their after purchase page so that it can trigger the cookie when the user makes it through some merchants have no problem with this but others can be reluctant if you encounter a reluctant merchants there is another method you can use if you are promoting a product allows you to add tracking IDs to your links which means that you can set up a different tracking ID for each your landing pages and different landing pages for each your ad groups you might not get the same detail you'd get from the googled conversion tracking code but at least you'll have some idea which landing pages are converting the best facebook facebook is now the second most popular website in the United States and in the top 10 and many other countries Facebook claims to have 250 million its users log in each day so how does this help you well you can advertise on Facebook and that's just the beginning because people pour so many personal details into their facebook profiles it gives you unprecedented ability to target your ads towards the people who will be really interested in them you could narrow it down to single woman in the New York area between the ages 45 and 60 if you so wanted to a great market for promoting online dating sites or relationship secrets products the other advantage with Facebook advertising is that you still have less competition compared to AdWords because fewer people are doing it YouTube is another monster on the Alexa charts already it's almost up there with Google and Yahoo it's also another arena where there's much less competition so it's not too hard to get your video ranking highly even if you just create a screen capture video or a series PowerPoint style slides to teach people something you can get some good traffic to your site the trick is to add some subtle branding to the video that directs viewers to your website the people who are the most successful in YouTube tend to be the ones who create a series videos and develop a following viewers so consider that as well the other benefit to YouTube is that you'll find your videos showing up in Google search results and your video result listing has a nice picture from the video next to it this makes it much more appealing to click on double-click you can choose which types sites you'd like to advertise on for instance you might advertise your dog training products on dog training websites cost-per-acquisition networks like Azuga lucam once you know how well your campaign converts and what your profit margin is you can use these networks to pay affiliates for generating particular actions for instance if you know that every newsletter signup you receive on your opt-in page earns you 50 cents you could use a CPA network to pay affiliates 20 cents for generating newsletter opt-ins you still in 30 cents and it takes no effort in time for today's lesson summary and this lesson we've looked at some alternative sources traffic which include using banner ads on the Google content network targeting specifically with Facebook using YouTube with subtle branding or to create a following viewers additionally we also suggested you take a look at double-click and CPA networks anyway thanks for watching that's all I've got time for we'll see you again soon bye for now


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