Home / Uncategorized / Ezra Firestone (Ecommerce Legend) Interview w/ Charles Ngo (7-Figure Affiliate Marketer)

Ezra Firestone (Ecommerce Legend) Interview w/ Charles Ngo (7-Figure Affiliate Marketer)

– Hey guys, it's your boy Ngo Today we have a very special guest with me

For those of you guys that don't know who he is, his name is Ezra Firestone So my intro's not gonna do him any justice, but I'm gonna give it a shot Ezra Firestone is one of the top influencers in e-commerce So everyone in e-commerce knows who he is He's behind Smart Marketer, and on top of that he has several eight figures brands

What's your most famous brand you have? – First of all, let's just say this guy's new nickname is Leg Drag, because if you do Jiu-Jitsu with him, he just grabs your leg, grabs onto it like an octopus and just snatches it Yeah, so my most, hi, by the way, thanks for watching There is a dog here that you can't see that is licking my foot – They know who Romeo is – Most famous brand is Boom by Cindy Joseph

It's on track to do around 25 million of revenue this year, which sounds kind of fancy and cool, but I've been working on that brand for seven or eight years, which I think is one of the things that we'll talk about, or that I think is worth talking about, is that what you don't see behind the scenes of Maybe in the CPA world, hey, you launch a quick campaign that does super well I remember those days, I remember those days at CPA

Bang, you launch a campaign, it does really well But when you're looking at the potential of building a business that is sustainable for the long term, a brand, a community like the one you have here, like a group of people who follow you and listen to you and buy things that you suggest to them because they have a relationship with you, that takes a while to build – I think a lot of people in my space, so most of the people here, are CPA marketers And one of the big problems is yeah, you can make a lot of cash, but there's no assets, there's no long-term play So I definitely want to pick your brain on that

And on top of everything we talked about, he also the SaaS So what are some of the products you have? – So I have the app company for Shopify We have 2,000 active paying members Been at it for about a year Software as a service is like a whole– – What's the name of it? – It's called Zipify

– Zipify – Yeah Z-I-P-I-F-Y Everything that we do in e-commerce is direct response-focused, which is why it sort of relates well to the CPA world Landing page psychology and optimization and upsells and sales funnels and stuff that you leverage to sell other people stuff, you could also use to sell your own stuff

– So first question I have for you is let's talk about e-commerce 'Cause a lot of my audience are making the switch to e-commerce as just this wave that's coming – Good move – So when it comes to physical products, you go to AliExpress or you go to Canton Fair, there are 50, 100 thousands of products that you could promote, and a lot of people have this analysis paralysis on what to promote So can you give some tips in terms of just pure arbitrage, something that people can buy and flip around with paid traffic? So what are some things you're looking for psychologically-wise or price-wise? – Yeah, I think that when you're just getting into the game, impulse buys are easier to sell than higher ticket items

So I would stay under $30, average order value Just because that's easier for someone to pull out their card and make a purchase It's personal – And you're talking about from the consumer perspective, not from our perspective – Yeah, you'd probably buy that for five or 10 bucks, you know, whatever it is

The other thing is if you're gonna make direct response for physical products work, I think you need at least a buy for one, sell for four, and ideally a buy for one, sell for five or buy for one, sell for six I mean, that's even better to make advertising work for physical products – What do you mean, buy for one and sell for six? – I mean, for example, if you buy a product for $5, you're gonna have to minimum sell it for 20 – Oh, that's right, okay Profit margins

– Yeah, you gotta have, now the minimum that we do in our business is buy for one, sell for three, so I have certain products that I buy for 10 and sell for 30, but that because I have a community of several hundred thousand past buyers I'm not going to direct cold traffic with those offers The offers that I'm going to cold traffic with are buy for one, sell for five, buy for one, sell for six I give myself a little bit more of that margin so I can test with advertising And I want to talk about strategy with regard to any product you're gonna market, because here's the interesting thing

We were talking about this Niche communities, right? We belong to the niche Jiu-Jitsu community, you belong to the niche CPA community I grew up selling at the flea market That's a weird little sub-community So everyone belongs to these sub-communities, and there's all these different shared experiences that you can create product offerings around

And so the one thing I wanna say is that when you're going to do that, I think the overarching strategy that you use when you're getting started is more important than the individual product And so what I think that strategy is, or at least what I see with my students that I'm fortunate enough to have, 150,000 folks in my community, several of them seven-figure, eight-figure e-commerce business owners, a lot of people who are getting started drop shipping, and when I look specifically at the folks who are just starting those drop ship businesses, the model that is most prevalent is 30 to 90 second problem solution style video, which I heard you talking about For example, there's this thing that you When you're sitting in your car, and you drop your phone it goes in between the seats, and it's like you're looking for it, you know? It's this little leather case that sits in between the seats that you drop the phone and it catches it And it's a little video, and it's like, hey, look, you drop this thing, it's a pain in the butt You stick this in there, you drop it, and now there it is So it just shows the problem solution, and it goes straight to a product long form, left/right sort of traditional product offer page And that sort of model of short form problem solution video to traditional long form left/right well optimised product offer page is the model to launch these quick new, to test multiple products

'Cause at the end of the day, you're gonna have to test, man It's just like CPA, you're gonna have to test a couple different product offerings I think that initial model Now of course, you know, I think eventually you want to have a more robust sort of– – Start building to a brand – Yeah, and you wanna have content, you wanna have more of a store, and you wanna have a blog

You wanna build a brand You want a lot of those things, but when you're just trying to launch, you probably wanna start with a quick little problem solution video on Facebook, because the beautiful thing about a video is if someone watches 80% of that video, you can tag them on a pixel list an retarget them And with our brand, what we're noticing is that So here's what happened, right? What happened was, when I got into the game back in '05, people were still sitting at desktops, still sitting at laptops, consuming the digital medium in long periods of time So you could make a sale It was search, find, buy back then It was people using Google search to find it But you could make a sale, an initial contact, first contact, because they were at their desktop computers

Then what happened was over the last, let's say 10 years, obviously the consumption of digital medium has gone mobile People are using cell phones And so what happened was people are consuming in much shorter periods of time – Everyone has ADD now – Yeah, much shorter periods of time, but more times throughout the day

So the actual time of consumption, instead of 30 minutes at a time at once at a desktop, is now more, an hour, two hours, three hours a day, but in little snippets of time So here's what's happening, and this is a little tip for people just getting started, is people are starting on mobile, right? And then they're saving products they like and they're moving to tablet and desktop to make a purchase So 67% of purchases start on one device and continue on another, and 40% of mobile ads that are viewed when the purchase is completed, it's completed on a desktop computer So if you're just getting started, you run your awareness apps on mobile, you run your retargeting on tablet and desktop, because that mimics the use behaviour And when I taught this to my folks who were just getting in the game, it significantly increased their conversion rate because it was a mimicking of the user behaviour

Now, eventually for guys like you and I, we want to be running advertising on mobile and desktop, awareness, running, you know what I mean? You want to do everything, but as a strategy for lowering your cost for acquisition, mimicking that user behaviour of having your initial advertising on a mobile device, which is where people start, and then you're retargeting only to folks who are on tablet and desktop, will give you that ability to have a cheaper cost for acquisition when you get started – And a lot of this happens because you'll find the product on mobile, but you're not gonna pull out your credit card You may be on a subway, whereas on the desktop, I mean, there's been so many times before where I'm searching for something on Amazon, and boom, I'm on Facebook, there it is, and I have the 1Password app, so I can just one-click purchase So that's a very strong strategy for lowering your cost Excellent, and one other thing you brought up that was very interesting about the passionate clubs we're a part of, so me and Ezra, we love Brazilian Jiu-Jitsu, so we have this– – Charles just ripping my legs off, man

– So we have this inherent advantage, but the point is, every single one of you, if you're into yoga, or if you are a survivalist, then you're gonna know these products, so why not stick to what you know? Rather than, dude, I don't mess with beauty products I have beautiful skin – You do have beautiful skin You know, here's the other thing We all belong to ethnic groups, we all belong to religious communities, or some of us do

Everyone is a part of these little groups you don't even realise that you're a part of Through my wife, I'm a part of the circus community, so I know a whole bunch of– – The circus community? – Yeah, she was a circus performer for a while there She went from yoga to– – She sounds like the most interesting woman in the world, dude – She's amazing – You keep surprising me

– Anyways, the circus community is really, like, the way that yoga was a fringe community 15 years ago, circus, in America, anyways, not in Canada, it's very prevalent in Canada, but in America it's now the fringe community You're starting to see at the yoga studios now the yoga with the silks, right? – The acrobatic yoga – Yeah, so there's a lot of opportunity And for anyone who's looking for a market, check out the circus industry In America there's a lot of opportunity

You start selling those silks that hang at home? You could probably do pretty well with that I should probably do that You should probably do that, you know? But through your friends, the greater point that I wanted to make is through your friends, you also get to see little sub-communities I just start asking people, oh, what do you do for fun? Or, what are little communities that you're a part of? – So one tip I have for you guys is most people are just looking at things from product to product Focus on the subculture themselves

– Yes – For instance, obviously the survivalist niche is very, very hot, has been very hot But you're not just gonna promote one product and then you're done You have to understand so that we can start upselling, cross-selling, e-mailing them products – And one of the things that's

Sort of a lingo term that I use for this is collective experience What are the collective experiences that a group of people are having? – Ooh, that's good – Yeah, one of my big strategies, and I must have read this somewhere, but one of the things that you do when you are attempting to bring a community together is you create lingo terms for that community to use

It's a sort of old standard kind of strategy – It's like you're starting a club – Yeah, so this lingo term that I've developed for my community at Smart Marketer is collective experience Look for the collective experience Because it's powerful, you know? – Interesting, so I wanna pick your brain on some more Facebook stuff

One thing that Smart Marketer is very good at is the behavioural targeting For us that are CPA marketers, we don't do a lot of behavioural targeting because it's one shot, we either make the money or we don't But in the e-commerce space, obviously you're looking at things from a much longer perspective We collect their e-mail lists, plus we can target them based on how much of the video they consume So can you explain what behavioural targeting is and how people can implement it? – Sure, so essentially the fundamental idea is that you know, if you are the owner of a product, and you're attempting to get someone's attention, show them the product, and then get them to buy it, that it's gonna take multiple touch points

Another lingo term is multi-touch point marketing I have a whole course on this subject So I think that basically it's just a description of the way things are This is not even a strategy I came up with It's just how people are consuming, is you're gonna need multiple touch points before you generate a conversion

So what we do is we start with a video ad, then based on how much of that video ad you consume– – Isn't it like the average person needs to see something seven times before you buy it? – Yeah, and sometimes less, sometimes more But just check this out for a second So our sales funnel is video ad to article to, you guys are familiar with those, what's the lingo term in CPA? – Articles, pre-sell page? – Yeah, like a pre-sell page Doesn't have to be fake, though Doesn't have to be a vlog

Could be a real, someone's story But anyways, ad, article, offer page, shopping cart, checkout select Basically if you watch our video, and you don't click through to the pre-sell article, based on how much of the video you watched, you might see a retargeting ad for the pre-sell article or you might see a retargeting ad right for the product offer itself You make it to the pre-sell article, and you don't click through, we're gonna retarget you back to the article You click through to the store page, we're gonna retarget you back to the store page

You make it to a product So at every level we're sort of looking at what you did or didn't do and then running ads to retarget you Now get this: my most powerful and profitable ad campaigns I break things down into three categories: awareness, retargeting, loyalty Most people only know about awareness, and they don't worry about loyalty So if we know that retargeting and loyalty, and I'm gonna explain loyalty in a second, is where most of the conversions come from, the question is, what's the best awareness campaign to generate the most visibility so that we can retarget people the most effectively? And that's obviously a native video, because they don't even have to go to your website to get them on a pixel list So we know that most of our conversions are coming from retargeting and loyalty, right? Retargeting is pretty standard practise But here's where people don't really put much time, and where we make most of our money

We make 50% of our money in the loyalty pillar So basically if you buy from us, immediately you're gonna start seeing ads for a product you didn't buy You're gonna see a video for it And now, let's say you watch 50% of that video for the product that you didn't buy, and then you leave We're gonna retarget you with an image ad because we know you watched 50% about

So if we do these bought X, not Y ads– – So why an image ad and not another, different video ad? – Because we want to specifically use different mediums to try to get your attention So a video about the product and then an image about that same product, 'cause we know you watched a certain percentage of our video I spend $300 in a week or something like that on one of those ads to make $10,000

The ROI on these loyalty ads for bought X and not Y, and this is back to your point of why you wanna have multiple offerings, is once someone is a customer, and you're using behavioural automation to target them based on stuff they haven't bought from you yet, they know about your brand, they like you, and the RIO on that loyalty pillar is massive from an advertising and e-mail perspective Obviously we're also e-mailing these people offers We're sending them content But the loyalty pillar is this underserved pillar of advertising People who've bought from you once in the past immediately, within the first 30 days, we're trying to get a second or third sale

Because here's the interesting thing about it: if I know, and this is kind of where it gets a little more advanced for folks who've been in the game awhile If you're not in the game you might not yet be doing this, but eventually you will So if I know that on average, if someone buys from me once, within 90 days I can get two or three more purchases, then I'm gonna go out and lose money on this first sale because I know I'm gonna make it up back here – On the back end – Yeah

And this is the interesting thing I did these Kind of changed the way I looked at advertising and my business

I was stuck at like $5 million to $7 million a year For years – That's a good problem to have – It was nice, but I was plateauing, you know And I was trying to figure out, what am I missing with regard to scaling my companies? I started doing these audits

I've been kinda known as the growth guy in e-commerce for a while, so companies, like big $100 million e-commerce companies, I've signed contracts with NDAs and stuff, so I can't mention the names, but they bring me in, they pay me a good chunk of money, they're like, look at their stuff and give them a growth plan Over two years, they give me their analytics They show me their sales funnels They give me access to everything And what I realised was that they were looking at marketing in a way that I was not looking at marketing, and when I switched how I was looking at things, my whole business, that's when I went to eight figures

Just this one change of how I was looking at things was responsible for the growth And so what they're doing is they're looking at one channel of visibility, like, let's say, Facebook or their e-mail list, right? The way I looked at it was, if a Facebook campaign wasn't profitable, turn it off If Google wasn't working, turn it off So it was like an ad campaign was a very sort of Linear specific thing It either worked or it didn't Well, they look at all their campaigns together, and they're like, alright, well we're super profitable on Facebook We lose money on Google, we lose money on YouTube, we lose money on Pinterest, we make money on e-mail

So they were looking at dollar in dollar out across the whole business, rather than trying to make each channel profitable – Just per channel – Yeah, and so one channel supports another channel, and in the end, they grow their customer base much bigger, so then, when they run sale campaigns, their sales are much bigger so their profits are much bigger It's kind of a weird thing, but basically I'm now losing money on a couple channels, but I'm profitable on e-mail marketing, I'm super profitable on organic, I'm super profitable on Facebook I have several channels where I'm buying customers at a loss, but in the aggregate, my company is growing much faster

So it was like this eye-opening thing where I looked at, no one said this to me I just looked at all their data, and I was like, wait a minute All these channels aren't profitable I asked them, why is that Well, the way we look at it is, our overall marketing budget, our overall dollar in dollar out, is profitable, so we wanna acquire as many customers as we can on as many channels as we can to grow our customer base as big as we can so that when we run sale campaigns, they're bigger

And I was like, wow It's only a strategy for later in the game, but oh my God, does it change everything – Wow, that's fucking mind-blowing – Blew my mind And it's why I couldn't get to eight figures

And it's why I will get to nine figures now, because I understand this more of like a – This marketing ecosystem – Yeah

And every channel supports every other channel And then also I realised that they were looking at their ad campaigns in terms of, this is where I really learned about loyalty They hadn't labelled this for me, but they were looking at this loyalty pillar I was only looking at awareness, traffic and conversion, right? I was only looking at that I wasn't looking at loyalty as a pillar that I could really invest in from an advertising and marketing perspective

– I mean, this is very important, because most CPA marketers, we promote the product, it either makes money or it doesn't, and the whole concept of, we've got their e-mail, or, hey, let's start building a brand, it's just, so there's all new stuff – And it's a longer– – Just a longer play – It's a longer play, but the interesting thing about it, as someone who came from the CPA world, and I very much respect the CPA world I think it's an awesome business model But what I was interested in was an asset that I could sell at a later date

I wanted to build a snowball that would grow over time I wanted to spend three or four years developing something that was worth something that was a tangible asset Because I'd spent a lot of time making cash, and that was nice, but then I was building other people's brands And so I really wanted to invest in something that I could care about over the long-term, and it's been more fulfilling and more fun and more profitable But it does that little bit longer of a grind, you know? – So one thing a little bit more smaller and more tactical

You're very familiar with different e-commerce brands Obviously makeup and survivalists I am curious If someone were to pick a product, and let's just say they picked the Survival Nation Okay, so they're trying to sell a flashlight

Back in the day, if you had the right offer, it's just 18 to 35-year-old men, no targeting, because there's not much competition Boom, you're making money And now there's behavioural targeting, flex targeting, and a bunch of different targeting So what are you looking for? What tools are you using, what demographic are you using? How are you targeting the initial people? – I mean, I kind of live in Facebook's Audience Insights I love Facebook's Audience Insights tool

I'll go and Google the top TV shows I'll go and Google the top magazines I'll find those– – So like audience affinity and stuff like that – Yeah, I'll find those niche audiences of survival magazines, and then I know that New York, California, Texas, Utah, Pennsylvania, and Florida – Highest converters

– Those are gonna be my best states, so I might start there I might start just using Texas I'm looking to see, where can I buy a conversion? And then obviously I'm gonna expand from there But I'm into geo-targeting, I'm into niche behavioural targeting, I'm into age range targeting I also know that for me, 55 to 64, is way more profitable than 45 to 55, 35 to 44

– What are your thoughts on men versus women? – I personally enjoy brands that are targeting women in particular I was raised by a number of women I find that more comfortable, but I also think that there's a lot of Money to be made and value to be added targeting men, as well It's just my preference – Not to stereotype, but I find with female campaigns, there's that whole impulse buying They're more likely to do that – Think about the beard oil thing, right? All the lumberjack dudes just impulse buying $9 beard oil

– Do you use it? – No I draw the line at like, I'm not gonna be rubbing some schmear on my face Obviously I sell cream and I use my cream, but there's just a– – Wait, you use Boom by Cindy? – For sure! – Really? – I love that stuff Look, I got it on right now Look, man, listen: your skin is an organism

It lives and breathes You want to feed it And listen: this is not to down-talk anyone who sells beard oil Obviously it's a great market I got a lot of friends in the beard oil market

But I'm already classified as a hipster, which I don't necessarily agree with that classification– – I know, man He lives right next to a farm – So I don't think I'm sort of ironic or sardonic enough to be a hipster Anyways, let's not get into the hipster conversation No offence to hipsters, because a lot of my friends are– – Isn't your audience hipsters? – I have some, I have some, yeah

I think hipster's cool, man I'm all about it But meaning, the way that I present myself in the world has now become classified as what a hipster looks like Even though I did not identify with that community It's whatever

– That's what happens when you have a man bun and a beard, man – You know what I mean? – So you're telling me you did it first before the hipsters did – Well, I will tell you that yes, I had this hairstyle and stuff before it became super popular And then all of a sudden it was the thing to do, not that I did anything to bring it into play, but it was just how I presented myself in the world, and then it became a thing I don't wear the flannels and stuff, so I'm not like that

I haven't made it quite into lumberjack culture I don't have a fashion axe You've seen those things, fashion axes? – No – Okay, it's like an axe you wear for fashion – Really? – Yeah, it's a fashion axe, bro

Sell, that's a good market, fashion axes – So alright, one more question before we wrap it up I want to switch gears because your life Even though marketing consumes you, you're a lot more than your work And something that has really impressed me about you, we haven't known each other that long, but what I noticed you're good at, you're an expert at many things For instance, people don't know this, but he's a black belt in judo Obviously you've mastered personal branding with Smart Marketer You've mastered Facebook traffic, you've mastered e-commerce

So what I'm trying to get to here, and on top of all of this, don't let the beard fool you, but he's young He's 29 – No, I turned 30 – Turning 30 – I know, I am 30 now I'm in 30s officially

– Alright, dude, high five – It's good to be in your 30s – So I'm curious: what are your thoughts on mastery, discipline, how to somewhat accelerate learning? 'Cause I noticed, everyone has these big dreams, but they don't actually make them into reality – Yeah, well, I mean, I think that First of all, I love this concept I love this ideology, and I love that word, mastery And I think really, the skillset that you want as a human being, the only skillset that you want, is the skillset of mastery, which is simply the willingness to put your attention in one place consistently over time You pick up an instrument for 30 minutes a day, you're gonna get better at it

And that's actually what it takes to get good at Facebook ads, to get good at product selection, to get good at Jiu-Jitsu It's really the only skillset that you need The problem with it, and what people The issue that people face is that it takes an eternal vigilance It takes a daily grind, and it's not fun And it's uncomfortable And you've got to work through scar tissue And you've got to come up against plateaus

And you've got to fail But really, just that willingness to sit down, consume content, implement it, look at what happened, if you have that dogged determination, you listen, what does every Olympic athlete have in common? They have a coach They train, they are at it every day – They have grit – They have grit, and if you listen to all these success stories in the entrepreneurial world, which is the world that we're talking to right now, everyone comes back to, I stayed with it

The 20-year overnight success And really, I'm not anything special I'm just some dude off his couch in New York City who happened to be interested in e-commerce at an early age I have no special gifts or talents, other than that I was willing to put in the work over time And I think that anyone can do that, really

If you're willing to go for it, and it doesn't mean it's gonna be easy Hey, you might get lucky I kind of think that my first store, I got lucky I got into e-commerce at a really young age, I picked up a really good market It was easy to do search engine optimization

I feel like a lot of cards fell, and I kept thinking, man, maybe I'm super lucky 'Cause this thing worked out for me, or this thing worked for me I always thought it was luck And then I realised, wait a minute, no There's a reason my stuff keeps going well and other people's stuff isn't necessarily, who are trying to do the same thing

It's 'cause I stick with it – First of all, luck, one thing I realised is this is why I moved to New York City: because you can control your luck For instance, I moved to New York City, I've only been here for six weeks, but the other day I was invited to that Shopify Mastermind, and because I was in New York City, I was able to go there And because you're in New York– – People might argue, oh here these two dudes are, sitting on their high horse, they've made millions of dollars, easy for them to talk about I was the poorest person that I knew, pretty much, as a kid

I ate the school lunches, I had hand-me-down clothing We didn't have any money I didn't start out with anything I was working a job I moonlighted my business

I was working 80 hours a week managing a yoga studio when I built my first e-commerce business So I only had two to three hours a night after working a full, 10-, 11-hour day Get home at 11:00, eat dinner with my now-wife at 11:30, and then I'd work for three or four hours You can do this, even if you're grinding, even if you're hustling And that's how I created, I didn't, you didn't come from any kind of special crazy background that allowed you– – I learned this in school

– Yeah, you know what I mean? Yes, we have made it in this industry now, but it wasn't always this way, and these viewpoints and this content is actually coming from our experience of having done this And so it is possible for you, if you feel like you don't have a lot of time or you don't have a lot of money or you don't have maybe access to the network that you'd like You just gotta put yourself out there – Like I said, back to manufacturing luck, because I'm in New York, you're in New York, so now we can hang out – Now we're chilling, cross-promoting, talking

– Chilling So one more thing I want to comment on is There's this thing I heard that I really like, but never compare your chapter 10 to someone else's chapter 100

For instance, with Ezra, I've known of Ezra for a few years And with Ezra, now you have roughly, let's say, close to 50 employees I'm not anywhere near that I'm at around less than 10 employees Hopefully I can get to 50 employees, but I'm not beating myself up, because he's been doing this longer than I have

And I'm just realising just one step at a time – The beauty of it is, and we talked about this a little bit yesterday, if you see someone who has something, celebrate it Because you know what? It's possible Wow, look at that And then go ask them, hey, how did you do that? That's been my strategy

I've never been too egotistical to ask for help And in fact, I can look back at pretty much every major leap forward, and it's because I went to someone who I thought was good at something, and I said, hey, could you help me with this? I'm interested You're always a student You always are learning There's always opportunity to grow

And once you think you're hot shit and you made it and you're dope, and I'm not saying don't have self confidence, and I'm not saying don't recognise your own value and I'm not saying don't have swag and walk through the world like you're the man or you're the woman, because you are But also know that there's more, that there's value to be had from recognising other people's special talents I'm learning a lot just hanging out with you, looking at how you look at your brand Looking at your branding Talking about stuff

You can always be a student if you're willing to be – And that's something very important For me, I'm not just looking at people who make more money than me But I'm open-minded, where I'm constantly buying Kindle books Or even that waiter at the restaurant can teach you something about people skills

So I'm always just having this radar of every single person can teach you something in life Wow, so that's a great way to end this conversation I just wanna thank Ezra Firestone for his time For my audience, if people want to know more about you, where can they go? – You can go to SmartMarketercom

Or zipifyappscom I've got courses, trainings, blogs Hopefully I'll have you on my podcast, my blog In fact, I already interviewed you for one episode that's gonna be coming out, so if you want see Charles Ngo, in about a week or two, I don't know when you're gonna post this, but I'll put it on my blog, too

– I'll blast that out on my e-mail – Cool – Alright Thanks again – Thank you

– Take care, guys

Source: Youtube

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