This e-commerce article will help you make more money with Google AdSense and Yahoo Publishing Network. Of course, all information given below does not infringe any of the terms of service for the service.
First, PPC ads like AdSense or YPN are a great way to make money on the web. particularly whether you have a mature, informative website. AdSense ads are targeted ads, which means they fit the content of the site. Therefore, they are likely to satisfy the interest of tourists. This typically results in a high clickthrough rate for AdSense ads compared to the clickthrough rate of a generic non-targeted banner.
Now, how do I increase my AdSense revenue after placing an ad on your site? Don't worry, you can do a lot of things.
First, let's look at the factors that directly affect the performance of your ads:
* Unique visitors and page impressions
You will increase your ppc revenue by improving one or more of the above factors.
1. Improve website traffic
By attracting more visitors to your site, you may increase your ad clicks because more people see the ad. Also, whether you get more page impressions on your site, your ad impressions will increase, which may result in higher CPC revenue.
Drive more visitors by optimizing your site for search engines and adding more high-quality content and unique services to your site. In addition, your site should have at least one "good design" because whether visitors look great, your visitors may not visit your site again. whether you don't know how to do SEO: I will also write an article about this topic in the future.
Better traffic statistics will increase the number of ad impressions. However, this does not mean that you get a higher clickthrough rate. Although the CTR may still be the same or even lower, you need to improve the other factors mentioned above.
2. How to get a higher clink rate
There are many options you can choose to get a higher clickthrough rate.
For example, you can change your ad yourself.
2.1 advertising color
In general, you have two ad colors to choose from: prominent ads and immersive ads.
Both can be positive and negative, but in summary, you need to experiment with these types of palettes to see which color is best for your site. According to my personal experience (and what I have said with most webmasters), the mixed colors perform better. Others have already got a better clickthrough rate from good ad colors, so this is something you really should try on your own. Regardless of which method you choose, you should at least try to use ads that are appropriate for your website design and color scheme.
My personal tip is to match the text color of the ad to the text color of the site content and match the link color of the ad to the link color of the site.
2.2 Advertising location
Another factor that includes clickthrough rate is where your ad appears. AdSense ads should not be hidden from visitors, but they should be visible at a glance. Similarly, you can still choose to show ads in multiple places.
Text ads seem to appeal to most clicks at the top or center of the site’s content area. particularly on websites with a lot of text content.
Do you already know what Google calls a "heat map"? It illustrates the profitable ad placement on the sample site layout. Fields that are dark orange in color show the best performance, while fields that are brighter in color do not perform well.
In any case, the heat map is just a tip for you. It’s based on Google’s research on using AdSense ads on many different websites, but the heat map may not show the perfect ad placement for your own website. So – again – you can try the best place to place ads on your site.
Give you directions: On sites with articles, the ads that seem directly below the article seem to do a good job. In addition, you should place an ad above the article so people can clink on the ads at the top and bottom of the page.
It is important that the ads are placed where the user's eyes may be concerned about them. You should also try to place ads throughout your site, as this will add diversity to your site and users can make more choices. In addition, according to my experience, more advertising means more income.
whether you're running a forum, be aware of the "AdSense on the forum" section below. There, I will discuss the specific placement criteria of the forum.
2.3 Advertising format
The third way to improve your ad performance is to choose a different ad format. AdSense offers you a number of different ad formats.
In general, wide formats seem to perform better than narrow formats. This is because people can read more words at once without having to skip a line. I have experienced a 336×280 rectangle, and 250×250 square and 160×600 wide skyscrapers do the best on my website. Of course, these are fairly large ad formats, so they require a lot of space, but whether they are put, they generally generate more revenue than smaller and narrower ad formats.
Another good format is the extensive 728×90 leaderboard. According to my experience, it does the best job of editing the content of the webpage or directly under the page title. The 468×60 banner format does not convert well, but it can still be placed in areas where there is not enough space available, either directly in the page title (beside the logo) or in the article.
The positioning of ppc ads is very important because targeted ads are much better than non-targeted ads. Therefore, you should ensure that all ads on your site show targeted ads that match the content of your site. This can increase your ad’s clickthrough rate and improve the branding of your site because people can only find content and links that are appropriate for your site’s theme.
Many webmasters have problems with ads that don't display the right text link. In any case, targeting ppc ads is easy.
The first thing you should do is to control whether the site has enough content. The more text you have, the faster and more accurate your ads will be. Therefore, you should add additional content to your site to get a better ad.
whether you still don’t have an ad link that is appropriate for your site’s content, which affects your visitors’ interests, you should implement partial targeting.
Partial targeting is a very useful tool to help Google find the best ads for your site. It allows you to propose portions of the text that you want Google to emphasize when matching your ads to the content of your site.
You can achieve partial targeting by adding special HTML comments to your site's HTML code.
The HTML markup that emphasizes the page portion is in the following format:
whether you want Google to disregard specific parts of your site when targeting ads, you'll need to use the following comment tag:
Here's an example of how your site code should seem after implementing partial targeting:
The title of your website
This is the text content of your web page.
This is the text you want Google to emphasize when targeting ads.
There may also be some content here.
Keep in intellect that you should place a lot of content in some of your targeting tags, as inadequate content may result in less relevant ads appearing on your site. In addition, using ad targeting to show ads that are inappropriate for your site’s content is a violation of Google’s Terms of Service, so you can only use regional targeting to emphasize the content portion of your site, including the appropriate content.
Another way to improve your site’s ad targeting is to emphasize specific words by making them bold (or) or making them a title (or). Google will pay special attention to the terms and phrases highlighted on your pages.
The fourth way to increase your total ad revenue is to show higher CPCs on your site. But how to improve CPC?
First, you should do some research on the different keywords that are appropriate for your site's theme. Go to Google and perform a search on these keywords. The more ads Google ads show in the right-hand column of Google search results, the more likely it is that a keyword-related ad will get a higher cost-per-clink. In addition, you can use Overture's Bidtool to determine which keywords perform well in PPC advertising. Although the Overture tool is a direct indicator of YPN, you can still use it to understand the clink cost of your keywords.
Now that you understand the keywords that AdSense should show on your site, the only thing you need to do is to target ads for the keywords you choose. You can do this by adding additional target content and emphasizing the text or the full part of the page, as described above.
5. Google search box
AdSense also offers the opportunity to implement Google search on your website. Google Search is a useful service for your users to search your website or the entire Internet. The search results page can be customized to fit the theme of your site, and you'll get a pay-per-clink per clink on the displayed ad. The search box is also great for visitors who have never found the content they want on your site, because the search box allows them to search precisely what they are looking for, and it displays keywords based on their search.
So the Google search box can earn you additional income. But you shouldn't expect too much from the search box. I can only increase my income by 1% to 3% through Google search.
6. Forum optimization tips
Although I have written a lot of articles about placing ads on "regular" sites, here are some tips on how to make more money with PPC ads displayed in the forum:
Ad format and placement
The 160×600 skyscraper advertisement placed on top of the fold on the left side of the forum seems to perform very well. However, you should also place a 728×90 leaderboard ad below the forum title. In my experience, the combination of these two ad formats works well and can lead to high clickthrough rates.
This can also be seen in Google's heat map, I can only confirm the ad placement suggested by the heat map.
In addition, you should place an ad between the first and moment posts of the post in the forum. A vBulletin script already exists, which will automatically display PPC ads here. You should integrate this script into your forum to increase PPC revenue.
As I wrote above, the leaderboard ads just below the editorial content can be used normally. This advice also applies to the forum. Therefore, it's best to place the leaderboard ads directly below the final post on the topic, because the user reading the entire post may be looking for the next link clink – what is the better link than the target ppc link?
In any case, this requires you to delete the leaderboard ads below the forum title because only 3 AdSense ads can be shown per page. I recommend doing this because, based on my experience (and Google's heat map), the leaderboard ads at the bottom of the page seem to perform better than the ads below the title. Instead, I'll put a horizontal link unit on Google under the title (link units can be placed as additional ads, so more than 3 ads can be displayed per page).
In short, you should try to use mixed advertising, because people spend a lot of time on the forum, the forum design should not be disrupted by the excellent advertising color.
Google’s search box can also be implemented in your forums. I recommend placing it directly in the forum's search tool. For example, dnforum.com provides its members to use forums and Google's website search.
Yes, it is like that. I think I have written everything I think of right now.
I hope that you enjoy reading this article, at least some of the above information is useful to you.
By Dominik Mueller
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