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How to Scale Affiliate Marketing Campaigns on Any Traffic Source

– Hey, guys, welcome to another edition of Ask Ngo Today we have a great question

This reader sent me an email that asked, "Hey, Charles, I've been stuck "at the $150 a day profit mark "for the past three months "I have this campaign, it's inconsistent, "every time I try to scale it up, "it loses money, and I'm back down "to $100, $150 a day "What's your best way and your best suggestions "to scale this campaign?" When I think of scaling, I think about that song from Kanye West where he goes, "What do you think I rap for? "To push a fucking Rad Four?" So you're putting in all this work into your affiliate marketing campaign, and we're not looking just to make $150 a day You wanna make $1000 a day, or even $10,000 a day So scaling is the art of taking a small campaign and increasing its volume, while maintaining its profitability

So the first thing to consider is this: when you're looking to scale a campaign, don't worry about the ROI Focus on the total profit Let me ask you this: would you rather have a campaign that's 100% ROI making $150 a day, or would you rather have a campaign that makes $1000 a day, but you're only at 10% ROI? Right, $1000 a day, so don't worry about the ROI So let's talk about scaling So there's four simple steps to scaling


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The first way to scale a campaign is to raise the bids Now, if you're bidding 50 cents for the campaign right now and you're profiting, try increasing the bid by 10% Try 55 cents and seeing how that affects things My next suggestion when it comes to this, before you raise the bids, it's important to make sure you have the right profitability For instance, if you're ROI is only 10% a day, then what ends up happening is there's too much variability, because at 10% ROI, one day you might be making money, and the next day you might be losing money, so what happens is most people, they try to raise their bids when their ROI is not solid enough

So I recommend minimum 30% ROI before you start raising bids So it's very important, before you start scaling, to maximise the profits Make sure your ad CTR's low, make sure you have the best offer, improve your landing page as much as possible to get your ROI solid That way, your campaign is not inconsistent Make sure your campaign is consistent first before you raise the bids, and sometimes you'll find that you can raise the bids by 10%

The profitability's still the same, and you're making more money Then you know what to do next After a few days, raise the bids again The second strategy is to do more placements More placements is this: if you're on a website and you're only advertising in the 300 by 250 banner space, what other placements are available? Can you do the skyscraper? Can you do the leaderboard? Another idea is what if you got the campaign profitable, $150 a day, by cutting so many placements? So if you increase your profitability, then instead of only bidding on, like, let's say 20 zone IDs, what if now you can bid on 30 zone IDs? So you wanna increase your placements

The third way is more GEOs, AKA more countries Now, I notice a lot of people, they tend to stick with one country and one country only So maybe this guy is doing $150 a day in USA only, but guess what? His offer is available in Australia, UK, Thailand, Malaysia So the easiest way to scale is to import or export the campaign to different countries Now, it's very important when you're exporting to a different country that you have the proper translations

Use OneHourTranslationcom And it's also important to think about the angles, think about the culture Just because you copy and paste the campaign from one country to another doesn't mean it's automatically profitable But always, always make sure you try different countries, because the ROI could be different

You could be making a lot more ROI because of a lot less competitive Scale to another traffic source So, sometimes, if you're on a traffic source that's small, it just can't scale For instance, if you're doing pop traffic on Plug Rush, you're not gonna do $10,000 a day There's only certain traffic sources that can hit five figures a day

So if you're on a much smaller traffic source, then maybe it just can't scale Another tip I have is, when you're scaling, make sure you first scale to similar traffic sources For instance, if your campaign is profitable, pop ads, then maybe it makes sense to scale it to another mobile pop traffic source, like Self Advertiser You don't wanna take a campaign that's on pops, and then you scale it to Facebook You wanna maximise your traffic source type as much as possible

Why is that? It's because it's already proven, your funnel's already proven on that type of traffic source So you go to a completely different traffic source, it's like you're starting all over again All right, guys, so there's a lot more strategies out there on scaling, but these four are the simplest and most effective ones The biggest advice I can give you is this: increase the profitability of your campaign, because if you have a campaign, let's say it's doing 300% ROI, then you can just throw in any traffic source and it'll make money So focus on optimising a funnel

Get the best offer, get the best landing pages, get the best angles The more profitable your campaign is, then the easier it is to scale So if you have problems scaling, every time you scale it's not consistent, it loses money, that's just because your campaign's not profitable enough So work on that first before you scale All right, I hope you guys liked that

If you have any questions for me, just write in the comments So please remember to subscribe, share, like this video, and I'll make some more Thank you

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