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It is easier to lose money with online advertising than to make money


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Hi guys welcome g>ong> The Marketing Techy Today we are going ong>toong> have a look at why people are losing a lot of money buying online advertising

Ok, let's have a look at my screen here Basically you need to have le to on: underline;”>to ong>ong> profit Alright So leads are inquiries about your service or your product Some of these leads will turn inon: underline;”>to sales and sales or a part of your sale will result in profit for your company

That's really the only reason to have a business Okay, so this is what we are after: leads One way of generating leads would be online ads There are various other ways of generating leads and some in my opinion are a lot better than others Online ads in my own business and with most of my cus

In some cases up on: underline;”>tomers or for companies come from online ads If you spend a lot on ads then that percentage will go up So if you've got a business and you are spending a lot of money on online ads, you could get 80 or 90 percent of your leads from these ads In my opinion there are cheaper and better ways and in most cases I find that online ads count for about five on: underline;”>to about twenty percent of new leads for my customers and myself Okay so, online ads: you can buy online ads in a lot of different places

The two biggest ones right now would be Facebook and also Google So first let's have a look at Facebook What does Facebook do well Facebook knows people so because Facebook knows people in the sense of Facebook knows what my hobbies are, what music I listen on: underline;”>to, where do I live, when am I traveling, what company I work for, all these things knows and I could target people with ads based on that Google

Google does something that we call timing very well so Google can get the timing really, really well when it comes ont of someone So when somebody is searching for a specific product or service or something related ong>toong> a specific product or service then I could show my ads to them So they could be searching for a plumber in their area I could song>howong> them an ad for plumbing services Okay so the timing in Google is really good

Google knows less about people than what Facebook does and with Facebook getting the timing correct is a lot harder than with Google Some product or services will do better on Facebook Other products or services will do better on Google Now the issue is: especially on places like Facebook Facebook will song>howong> you things like: So you've posted something about your business, or a photo, or something about a product

Then Facebook will usually show you something like you could son: underline;”> this oney Okay and that's in a lot of cases where it starts Yes, you can song>howong> your ad on Facebook and Google ong>toong> a lot of people you could potentially song>howong> your ad ong>toong> millions of people if you wanted ong>toong> and you have enough on: underline;”>to keep in mind is what your marketing strategy, who is seeing this ad, are you targeting them correctly, are the correct people that are actually interested in your product or service seeing your ad

Otherwise you're paying for this ad and song>toong> people that's costing you money and they're not actually buying You would often find that people are buying ads on one of these two platforms and they are not getting leads or sales Okay so yeah unfortunately the reality is: I see companies that are wasting a lot of online advertising Now the question is: can it work? The short answer is: yes absolutely If you moniong>toong>r your ads

If you've got a good strategy If you've got a really good website and landing pages where you're sending people from your ads You could get new leads So new lead would be somebody either calling you and inquiring about your product, so that you can actually follow up with them Emailing you or filling in the form on your website

Or actually looking at a product page where they would be able ong> back on the other side Allright so that's a recipe for disaster How do you do this well? You look at your analytics

You track these ads You ong>makeong> sure, that at least on a weekly basis, you're moniong>toong>ring them Seeing which people are clicking on them Which ads are doing better other ads Making decisions based on this

Starting new ads Song>toong>pping some of the older ads Making sure your wording is perfectly correct in all of your ads Changing wording in these ads over time Changing phoon: underline;”>tos Making sure basically that you're getting the absolute most from these ads that you possibly can and that along the way you are converting as many people as possible into actual sales at the end Okay, so yes, you can on: underline;”>make a lot of on: underline;”>money by sharing your product or service ong> if you're not moniong>toong>ring these and making sure your strategy is correct when it comes to buying ads online I hope this helped If you've got any questions feel free ong>toong> contact me or comment on the video

You can contact me on Twitter or by email I'm happy to answer any question about this I'll see you for the next video Cheers

Source: Youtube

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