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Start Up a trade That's Sustainable

Starting an enterprise means creating value. Creating value means making a contribution. whether the is going to final, then you have to think about its sustainability from the startup.

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Beliefs and values ​​make sense

Your system of beliefs and values ​​will be at the heart of the company. It is fundamental to be clear about what they are and to be able to summarize them. This statement will be your company lodestar, or the guiding principle you want the company to follow.

Without this firm direction, your trade will soon be out of the way and put survival at risk. Company startups are renowned for not having them. A third will not final two years; after four years only half of the startups will remain; at the end of the six years only four startups out of ten will still be in trade.

Sustainability is good for businesses

The Sustainable trade Institute defines trade sustainability as "the opportunity for companies to improve their profitability, competitiveness and market share without compromising resources for future generations". Beyond that, sustainable trade practices will be

  • improve customer loyalty and acquisition rates,
  • consume less resources and improve operating costs,
  • isolate from the risk of a tightening of regulations,
  • improving corporate reputation and attracting employees,
  • faster and faster decision-making through clear criteria.

Sustainable commercial practices

Have a look at the list below and produce yours, under the titles of Ecology (the natural environment in which you function), fairness (the social environment on which your company depends for its survival) e Economy (the financial and commercial environment in which your trade continues to trade).

  1. Ecology : reduction, recycling, recovery;
  2. fairness fair employment, fair trade, fundamental human rights;
  3. Economy : product integrity, positive performance, profits in principle.

as you mean to go on

whether you tell yourself external, "I'll take care of sustainability later", the odds are high that you'll never do it. From Day one , or even earlier, a trade startup must focus on conservation resources. whether your & # 39; writing speed & # 39; of money (whether yours or someone else's) is too high, your trade will crash.

It is the same with other criteria. whether you compromise on your ethics, you will stumble into your trade sooner rather than later. whether you assume a listless attitude towards waste, whether you are unable to preserve the greatest standards of integrity or even whether you are not clear about what acceptable behavior is within and external the company , you risk consuming time and money disputes.

Your prize is different from money

The return on investment should include a financial or not outlive at all, but you will get a much greater reward from the satisfaction of driving to achieve your higher goals and make a contribution to the greater good. Creating something new and seeing it produce results will result in much greater satisfaction than wealth. Being considered rich can be an embarrassment, but being recognized as the founder of a successful and valuable trade will be rewarding in and of itself.

Independence, satisfaction and self-esteem all play their part in creating rewards for the entrepreneur, but the feeling of making a contribution in the world in general will be greater than any of these.

Entrepreneurs are the sustainable vanguard

Small businesses and, in specific, start-ups are less likely than large companies to abandon to reply to conflicting demands from many different interest groups. Entrepreneurs are often at the forefront of real advances in sustainability because they can apply their principles much more easily than multinationals. The entrepreneur can work more immediately than the activist, because he is doing trade, not having to convince someone else to do it.

This places you as an entrepreneur in a privileged position where you should exercise the responsibility to do good by doing trade. There are all the reasons why both the principle of doing good and good is pragmatic.

Opportunities in sustainable trade

Entrepreneurs are nearly by definition innovative. They innovate in the product and in the process, very often they are able to destroy the molds using disruptive technologies or new approaches to value and the chain of delivery. Often startups can enter these new fields more easily than existing companies.

Many opportunities for sustainable activities are collected and there is still a huge potential in sectors such as fair trade, nanotechnology, natural products, biological products, waste, renewable energy, social enterprises and wireless. All these areas are particularly appealing for value-oriented entrepreneurs.


By William Keyser
Startup Acquisitions


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