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Top 5 Ways to Increase Website Traffic [Small Biz]

[youtube https://www.youtube.com/watch?v=bmU9E4f0CLg&w=560&h=315]

– Hey everybody This is Roberto Blake of robertoblake

com helping you create something awesome today So today, we're gonna talk about five ways you can increase traffic to your website So a lot of you have websites now, thankfully, and if you don't, I have some advice for you You need to get one right now so that you can grow your business or your personal brand But that being said, if you have a website, you're wondering probably how to get more traffic to it

You want people to get interested in it, to engage with you, and to obviously find you so that they can hire you for services, be a client, or buy your products Whatever you're trying to do Website traffic is important I totally get it, and I'm gonna give you five great ways that you can increase your website traffic So obviously you know I'm gonna lead with one of my favorite ones, which is video marketing

Video marketing and using things like YouTube can really help the traffic for your website There are a couple ways you can handle this One, you can actually link back to your website from your YouTube videos, and a lot of people like to do that in the, you know, first or second line of the description of their YouTube video, and that's fine I used to do that a lot, but I'm less worried about that now, and more worried about my SEO ranking in YouTube natively, so I don't need to do that as much I actually just lead with it in the intro to my videos

So, that's an option for you Another way you can do it is actually embedding your YouTube videos on your website This has an unintended advantage though because if people watch the YouTube video on your website, then you actually can boost your search ranking because they're spending more time on your web page and that's gonna make your web page more relevant in Google So this is a great tip, and on page and on site time is a huge ranking algorithm thing, so make sure you're doing that A lot of people have really been smart about this, like my good friend Amy Schmittauer

She actually prefers that people watch her YouTube videos on her actual website, savvysexysocialcom instead of just going to YouTube and watching it on her channel Again, this can really help you at SEO, website traffic, and it can help you convert people to customers a lot more easily My second tip for increasing your website traffic is to give something away for free Yeah, that might sound counterintuitive, especially if you're a business person, but giving something away for free is a great strategy for getting a lot of interest in your website

This is something that you can promote in social media really easily and get a lot of traffic from So I highly recommend you do it You don't have to give it away for free entirely You can get something in return You can get someone to sign up for your e-mail list, and as you know, having a great e-mail list in marketing is huge and the money is really in the list, so you need to be leveraging that effectively

Remember, I did a video a couple of weeks back on how to get your first 100 e-mail subscribers for your list, so make sure you're checking that out There'll probably be an annotation link here, as well as one in the description below, so make sure you're doing that This doesn't have to be something, you know, extraordinary, but the more extraordinary it is, the more it'll stand out, and the more traffic you're likely to get, so keep that in mind I actually have a free giveaway for everybody who joins my list, and that is my mini guide It's a free e-book called The Seven Points of Personal Branding, and so if you sign up for my Create Awesome community newsletter, you get that

So this is another way that I get people to go from like my YouTube channel or from my social media like Twitter to actually go to my website and sign up for that So, I think this will be a great strategy for you By the way, you can get that at robertoblakecom/newsletter A third way, that I will have to go more in depth on in another video, to increase the traffic to your website is an obvious one for some of you

It's called SEO, search engine optimization I'm gonna have to do a whole video series around this because, one, I'm gonna have to explain what it is to newbies, but the main thing is if you're gonna do search engine optimization, you need to do it right I would recommend that if you're not skilled in this or educated in it, and you don't have the time to learn it, just outsource it, but if you do wanna become educated in it, there are so many resources and tools and information out there for free that you can consume The big thing is to make sure that you're thinking about your users and what they're likely to search for and making sure that you're putting out content that's relevant to that and that your internal pages are mapping to that The easiest example I can give is that if you are, you know, a real estate guy or gal in Arizona, then you probably will want to use the term real estate and realtor in the heading of your pages and Arizona so that people in your area doing a local search are more likely to find you

This might seem really obvious, but a lot of people are overlooking that and literally just putting home and about in the title and the heading of their pages So, a lot of people are missing out on an opportunity there My fourth way that you can actually increase your website traffic is social media This might seem like a very obvious thing, but a lot of people are actually just tweeting away in social media and never linking back to their website A lot of people have their LinkedIn profile, their Twitter profile, their Instagram accounts, whatever, and it never links back to their website

They have it going somewhere else, getting that traffic and that value, and you really should be directing people to your website, maybe to your free giveaway, just anything like that So I would highly encourage you to really think about how you use social media to get people to go to your website Share a valuable piece of content and information Use your lead magnet or your free giveaway as your pinned post in Twitter Make sure that you're posting articles and content from your content marketing strategy or blog in Facebook, but just don't be spammy about it

This is a great way to get traffic to your website and give people valuable information that they might actually need My fifth and final tip on increasing your website traffic is to consider doing guest posts, or contributing content, on other sites and platforms This is a great way to take advantage of an existing audience Something I like to use is mediumcom

You can also, again, be a contributor to other websites that might be actually looking for content that you put out there Just go ahead and e-mail the person in charge of that website or contact them in social media and let them know that you're interested in guest posting and just show them samples of your work and see if that's something that they'd be interested See if there's a win win there, and, you know, just go for it Content marketing in this way is great because you can take advantage of an existing audience that probably cares about the same things that you're talking about over on your website, and again, it's a tremendous opportunity So go ahead and look into guest posting

So let's wrap up and cover our five tips just really quick again We talked about video marketing and how that can be helpful, especially if you're doing YouTube videos We talked about using a free giveaway to get people in the door We talked about website SEO and the fact that you can use that to rank higher in Google search and attract more people to you Fourth, we talked about social media and please keep it social, but do post valuable information and link people back to your website or at least put your website in your profiles in social media

And again, our fifth and final tip was to do guest posting and contributing writing on other sites You'll get a link back in the author and about section, and who knows? You might actually be able to incorporate links to your existing content and website in the article as long as it's relevant So those are my five ways that you can increase your website traffic I hope this was helpful for you If you have questions about any of these, or you want me to cover them in their own individual video, let me know in the comments section, and I'll try and create those videos for you

Anyway, like this video if you like it Don't forget to subscribe Check out the other awesome content on the channel In fact, if you like this, and you think it was useful, share it with a friend As always, you guys, thanks so very much for watching, and don't forget, create something awesome today

Source: Youtube

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