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What Is PPC?

Of course, you have built a great website for your small trade. It is well-designed, informative, and contains the exciting content that SEO needs.

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But this is a harsh fact: whether no one clicks on your website, all the work and investment will be wasted. So how do you attract on the web visitors? One of the best ways is pay-per-clink (PPC) advertising.

PPC advertising is an on the web marketing method where you can place your ads on the web in a strategic location and only pay when visitors clink on your ads. This is a way to buy and visit your site, rather than attracting them organically.

When a user clicks on an ad, your trade will pay the specified fee. This fee is called a cost-per-clink (CPC). The cost per clink can differ widely – the average cost is between $1 and $2. Some clicks can be as cheap as a few pennies, while other clicks can cost more than $50. This depends mainly on the density of your keywords and the location you target. Google AdWords is best for small and medium growth.

Another key term is CPM, which represents the cost per thousand impressions, and is only available for display and video ads. Compared to CPC, you pay for the number of times you clink on your ad, and CPM is based on impressions only. You have to pay 1000 impressions – no matter how many clicks.

So is PPC suitable for your website? Here are some reasons why you might want to add it to your on the web strategy:

This is very targeted.

You can choose precisely who to show your ads based on location, keywords, interests, age, gender, language, and even the type of device you're using. This allows you to promote your goods and services directly to those who are most likely to be interested in the products you offer.

It allows you to reposition preceding visitors.

On average, only two out of every 100 people who visit a website are converted to customers. This means that 98% of the initial traffic is wasted. Retargeting allows advertisers to alert people who have left the site but have not purchased to see what they are lost.

It is cost effective.

This is because you only have to pay to actually clink on your ad. Odds are good for you when you consider that the top three ad slots on the search results page get 46% of clicks. PPC allows your trade to be at the top of the search results page, even above biological results.

This is traceable.

This means you can monitor the performance of your ads and adjust them whether you don’t get the number of clicks you need. And you always know which ads are actually driving sales and helping your trade, and which ones are not.

It is very fast.

Although ranking high in biological search results is important, it takes time to get there. But with You can post new ads and start viewing results within a few days, whether not hours.

So whether you want to immediately drive more traffic to your website and promote sales, give PPC some serious thoughts. Finally, the biggest benefit of PPC is that it helps to get the most out of your website.


By Harsh Sinha
ppc


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